Today’s browsing behavior is driven by very short attention spans. Successful online businesses need websites which allow customers and visitors to quickly find the content they are looking for. Ignoring this requirement causes a high bounce rate on your website and, when managing an e-shop, this translates to the loss of precious purchasing power. To address this, 1&1 now features a new hybrid technology, called 1&1 Smart Hosting, that loads websites faster than ever before.
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