Tag Archives: how to

5 Easy Steps to Setup Your Personal ListLocal Account

ListLocal - Map Page

Keeping track of all the different portals and online directories that your company is listed in can be a time consuming and frustrating matter. However, it is extremely necessary to regularly check on your entries to make sure your data is consistent and updated as well as new reviews are responded to in a timely manner. If not managed correctly, search engines can penalize your ranking while misleading current and potential customers.

With 1&1 ListLocal you can manage all of your entries from one, single place. The tool will enter your business details into more than 55 online directories and listing sites, keep the entries updated and consistent, and present all customer feedback within an organized timeline. Furthermore, all this can be achieved in just a couple of minutes.

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Category: Products
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How-to Connect with your Audience by Hosting a YouTube Live Video Chat

The most successful methods of promoting your brand or business are by being accessible and engaging with your audience. You can accomplish both of these things, while building credibility, by hosting a live chat. People like putting faces to names and seeing the human side of your business, which is where a video chat – or “webcast” – comes in. From demonstrating a new product or offering a simple Q&A support session to providing an expert panel for you and your audience to debate with or bounce ideas off, there are many formats and benefits to hosting a webcast.

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Category: Tips
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Find Advice and Take Part in Discussions about WordPress at the New “1&1 Community” Website

1and1-community-portal

We’re proud to announce that the new 1&1 Community (beta) is live! At community.1and1.com, we provide advice for creating and developing blogs, websites, and other Web projects using WordPress. The insights are provided by 1&1’s experienced technologists and showcase WordPress news and advice, as well as the platform’s future development. By addressing a wide range of subjects for all levels of ability, this new outlet is a valuable resource for all website owners.

Content on the 1&1 Community is organized into to three main categories: Community, How-To, and Information. Within these sections, visitors will find articles ranging from general overviews to complex discussions about all things WordPress. 

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Category: Net Culture
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Showcase Your Business with Online Video

Last year, we hosted a webinar detailing the advantages for using a website design tool with Web app functionality. One of the most popular Web apps that businesses utilize is YouTube or other video sites such as Vimeo. These apps provide website designers the opportunity to link existing accounts on those third-party sites to allow for easy playback of videos on the official company page. Otherwise, you might just have to link to a video and risk your visitors leaving the site and not coming back. Since it is possibly easier than ever to share videos online, you should start thinking of how you can use them to market your business.

Showcase Your Products
Visuals are the best way to give your customers the best description of your product. Photos are great, but in some cases, videos are an even better way to showcase what your business has to offer. Even something as simple a brief 360-degree pan of an item can go a long way in showing your target market what to expect with your products. In addition to the improved visual, a properly titled and tagged video can even boost your search engine optimization (SEO), bringing even more customers to your website.

Tutorials and How-to Videos
Perhaps you manage a business that receives a lot of questions from customers with regards to your products. Instead of having to individually explain specific steps for how to properly use your product, it might be better to produce a short video that can instruct a user exactly how to get the most out of their purchase. This can even go beyond something specifically related to a product. For example, if you manage a greenhouse, instead of videos showcasing individual types of flowers, you could host broader, more general, instructional videos on gardening or landscaping. If your customers find the information you have to offer useful, they are more likely to visit your website, and do business with you again.

Be Social
Going off of the last point, if users find your videos to be beneficial, they are more likely to share them with friends who might also be interested in your business. By having a social media account already set up on sites such as Facebook and Twitter, you can use those outlets to encourage the sharing of your videos, if you feel that it is something your audience will enjoy. This all of course drives more traffic back to your website, and bolsters your overall SEO.

Photo Credit: ©iStockphoto.com/pictafolio

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Category: Tips
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Basic Elements of a Restaurant Website

As a restaurant owner, you should never underestimate the importance of maintaining a website for your business. Customers are using the internet more than ever not only to research new and existing restaurants in their area, but also to learn what kind of cuisine is offered, when the restaurant is open, and how to contact them to make a reservation. This is why it is important to consider how informative your website is, along with how you present your image.

Below is a short list of elements to consider when designing your restaurant website:

Contact Information – This includes the address of your restaurant, and maybe also an embedded link to Google Maps so that your customers can easily find and print directions from their location. You should also make sure that you include a phone number and hours of operation as well. The most important aspect of including this information is making sure it can be found with minimal effort from the visitor. Customers are going to be accessing your website precisely for this information, so you want to make it easy to find.

Menu – Aside from where and when they can visit your restaurant, your potential customers will be interested in what type of food they can expect to find. Try to list your menu on your website as descriptively as you would in the actual store. Break it down into categories such as Appetizers, Entrees, Desserts, Drinks, and any specials that you might have during the week.

High-Quality Photos – No matter how descriptive you make your menu sound, it is often the photography itself that will entice customers to try out a new restaurant and new foods. Make sure your website has at least a few examples of the dishes you provide, and make sure they are of high-quality. Blurry or dark images make the food look bland.

Special Events Calendar – In addition to showcasing your food, let your customers know about any planned events coming up in the future. Many small restaurants host things like fundraiser nights, live musicians, or games. This lets your customers plan which night they would like to dine with you.

Photo Credit: ©iStockphoto.com/ekash

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Category: Tips
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