For businesses of any size, visual content on the company website, or social media presence, is a major boost for customer engagement. Studies continually show that consumers are more drawn to images and graphics than they are to plain text. With this trend, it is crucial for businesses to get creative with their online presence, to attract as many customers as possible to their website and products.
Evolution of social networks
Visuals such as pictures, infographics, and videos are especially appealing to users on social media channels. As more and more brands and businesses compete for attention in users’ newsfeeds, boring text updates are bound to get overshadowed by more engaging content. Also, if we look at the pattern from the past few years, social networks are becoming much more dependent on the use of images (Facebook’s timeline, Pinterest boards, etc.). One can speculate that this trend is correlated to research illustrating that users are far more likely to interact with a page if there is visual content as opposed to simply text.
Evolution of consumer technology
In a time when more users are visiting social media sites on mobile devices such as smartphones and tablets, it is simply easier to view and share something like a photo or video than a basic text update, especially from a business page. This is where your company’s creativity can mesh with the general functionality of its Web presence. Get creative with the type of visuals you share, such as product shots, office photography, instructional videos, etc., but also create them in a way that allows for easy sharing and viewing across all device platforms. The more times your content is shared, the larger your audience becomes.
Above everything else, incorporating visual content into your Web presence will benefit your company’s search engine optimization (SEO) in the long run. Search engines take into consideration how much something is shared and discussed on social media. The more your content is shared on these platforms, the better your visibility on search engines.
What are some ways you incorporate visual media for your business? Let us know in the comments.
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