Last year we discussed how positive online reviews can be a great marketing tool for small businesses. Similar to customer reviews, brand advocates on social media (often referred to as “influencers”) help increase brand awareness and also optimize processes, services and products. Using an influencer to promote your brand is not dissimilar from a ringing celebrity endorsement, albeit on a much smaller scale and with a much more authentic, personal tone. So how do you find the right brand advocate? Read on for our do’s and don’ts of influencer outreach.
Category: eBusiness | Tips