Tag Archives: Influencers

Influencing the Influencer: Do’s and Don’ts

Last year we discussed how positive online reviews can be a great marketing tool for small businesses. Similar to customer reviews, brand advocates on social media (often referred to as “influencers”) help increase brand awareness and also optimize processes, services and products. Using an influencer to promote your brand is not dissimilar from a ringing celebrity endorsement, albeit on a much smaller scale and with a much more authentic, personal tone. So how do you find the right brand advocate? Read on for our do’s and don’ts of influencer outreach.

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Category: eBusiness | Tips
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Utilize Resources to Help Find the Right Influencers on Twitter

To improve your Twitter experience, and eventually your own Twitter presence, you may be looking for influencers in your chosen market, or trying to find locally-based peers to help with your regional business needs. Or perhaps you just want to track down people for a specific purpose, such as following social media experts or brand advocates and customers you can engage with. Whatever you’re looking for, the good news is that there are a wide range of free tools out there that can you help you perform targeted searches to track down the people you need to be following. Most of these services require you to sign in with your Twitter account to grant them access to the information they need to make quality suggestions and link you with relevant people.

Followerwonk

This paid-for service offers some limited free tools, including a ‘Search bios’ function. This allows you to search entire profiles or restrict your search to biographies – enter your keywords to see which users are returned, and use the ‘more options’ link to introduce more filters: location, name, URL and minimum and maximum numbers of followers, people following, and Tweets. Wading through all those results can be off-putting, but you can sort the results a number of ways to find what you’re looking for. Click a username to view their Twitter profile page and follow them.

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Category: Tips
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