Tag Archives: Jörg Strotmann

Local Listings: What You Need to Know (video)

When searching for a local business, where do you look? Be it a hairdresser, plumber, restaurant, or something else, most people go straight to the Internet to find out what’s nearby. The conveniences of the internet to research businesses and find reviews have been physical phonebooks less significant. Local business owners understand the necessity of being found online, but are often confused as to how to achieve this level of visibility. One of the best ways to reach local customers online is to be included in all of the major listing directories (Google, Bing!, Yelp, etc). In this video, 1&1’s Head of eCommerce, Jörg Strotmann, shares the most important things you need to know about local listings (key takeaways below).

Key Takeaways:

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Category: Tips
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Turning Web Traffic into Foot Traffic

Open store sign

Many business owners work tirelessly for months, or even years to gain significant traffic to their website. Facebook likes, retweets, or other engagement across online platforms can attribute to this great accomplishment. But what if you have achieved this traffic goal online but not still lack the attention to your physical location?

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Category: Net Culture
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This Week’s Most Popular Articles From the 1&1 Blog

Most Popular 1and1 Articles

In case you missed it, this week’s 1&1 blog offered great insight into recycling existing content, announced the new #InternetOfficial winners, talked about driving loyal customers, and had our eBusiness expert answer important questions about local online listings.

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Category: Blog Wrap-Ups
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Q&A With Our eBusiness Expert – Local Listings

Question and answer with 1&1

Online directories have been a hot topic in recent months as businesses are identifying the significant value in not just inclusion but also the proper management of these listings. Search engines, review sites, mapping services, and social media networks are all capitalizing on this opportunity to deliver valuable company data to their mass audiences. Effective placement on such channels will have a significant impact on the search engine optimization (SEO) of the businesses.

Collecting the most common questions asked about the local listing strategies, I recently spoke with 1&1’s Head of eBusiness, Jörg Strotmann, to find the answers.

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Category: Tips
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Tips from the Expert: Local Listing

Jorg Strotmann ListLocal

Gone are the days of flipping through a thick phone book desperately hunting for a business’s land line number. Much like everything else, such directories have made the digital jump so consumers can now perform these actions online. The question is, are you included in them? Listing locally with online directories can greatly impact your exposure and make certain that you are easy to be found.

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Category: Products
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Wrap-up of most recent top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on the most popular, recent 1&1 blog posts, we announced our recent BBB accreditation, addressed blogging rules, revealed 5 tips for boosting your online presence, talked about new SSD within dedicated and managed servers, and released a new video about SoLoMo!

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Category: Blog Wrap-Ups
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Tips from the Expert: The Importance of SoLoMo

SoLoMo-with-Joerg-Strotmann

You and your friends are pretty hungry. You run a quick search on your phone and few results pop up. There is a new Italian restaurant that just opened up right around the corner, but you are a little conflicted about going. You search for some reviews online and see that people are raving about it and a few months down the road, you have a new favorite restaurant. This is the modern phenomenon of Social-Local-Mobile (SoLoMo). With people spending an increasing amount of time online, it is imperative for businesses to understand SoLoMo. So just how can it help you?

We sat down with 1&1’s Head of eCommerce, Jörg Strotmann, to find out exactly what SoLoMo is and how it can be beneficial for a business. Check out the video below – some key takeaways from our discussion include:

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Category: Products
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Wrap-up of this week’s top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on this week’s most popular 1&1 blog posts, we recapped Joomla! Day Boston, revealed how to write a good blog post title, shared how SMBs can better themselves and in turn their business, talked about creating a great online store, and released a new video about social media for retailers.

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Category: Blog Wrap-Ups
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Tips from the Expert: Social Media for Retailers

Jorg Strotmann Social Media Tips

For the small business owner, it is often difficult to determine what online strategies to adopt and how to use them. As the most valuable, not to mention free, avenue to leverage on the Web, social media is the best way to engage consumers and build a following.

We sat down with 1&1’s Head of eCommerce, Jörg Strotmann, who broke down the five “P’s” that retailers should be aware of when venturing into social media:

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Category: Tips
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