When searching for a local business, where do you look? Be it a hairdresser, plumber, restaurant, or something else, most people go straight to the Internet to find out what’s nearby. The conveniences of the internet to research businesses and find reviews have been physical phonebooks less significant. Local business owners understand the necessity of being found online, but are often confused as to how to achieve this level of visibility. One of the best ways to reach local customers online is to be included in all of the major listing directories (Google, Bing!, Yelp, etc). In this video, 1&1’s Head of eCommerce, Jörg Strotmann, shares the most important things you need to know about local listings (key takeaways below).