Tag Archives: LinkedIn

Which social network suits your company?

Social Media for Businesses

Nearly everyone has an account on a social media platform. Most famous is Facebook with roughly 191.3 million regular users. Many brands and companies take advantage of Facebook’s large user base and include social media activity in their marketing and advertisement plans. When used correctly, Facebook and other forms of social media can be a useful advertising measure, even for small and medium-sized businesses.

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Category: Net World | Tips
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Most Popular Articles From the 1&1 Blog

Most Popular 1and1 Articles

In case you missed it, some of the most popular articles on the 1&1 blog addressed shipping for eCommerce, creating a brand, pre-registration for .online, useful apps for improving LinkedIn pages, and ways to reduce shopping cart abandonment. Check out these popular posts or head over to http://blog.1and1.com/ to see them all!

  • How To Create Shipping Labels Faster and Cheaper with Shippo – 1&1 Online Store users can now benefit from simple, cost-saving shipping with Shippo. Find out who, what, why, where, how much, and how to get started in this post!
  • Creating a Brand for Yourself or Your Business – A good brand is an identity, something synonymous with your small business or yourself. It’s important to align your logo, text, and color scheme to create something that resonates with your audience.
  • A New Place on the Internet: Pre-Registration for .ONLINE – Now you can be one step closer to securing a Web address ending with .online! By pre-registering, we’ll attempt to register your .online domain as soon as it becomes available.
  • 6 Apps to Boost Your LinkedIn Company Page – Managing a Company Page and engaging with your audience on LinkedIn can sometimes be a difficult task, especially when you have so many priorities. Nick Peers recommends this collection of apps and services to make your LinkedIn Company Page easier to manage.
  • 9 Ways To Reduce Online Shopping Cart Abandonment – A proper check out process should be given a significant amount of consideration as it will enhance your customers’ online experience. Looking for ways to simplify and improve your website’s check out process? This article provides 9 powerful methods.

What topics do you want to hear about next week? Post your suggestions here and we’ll be sure to include them in an upcoming article!

 

Photo Credit: ©iStockphoto.com/arcady_31

 

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Category: Blog Wrap-Ups
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6 Apps to Boost Your LinkedIn Company Page

It goes without saying that your business should be making use of LinkedIn to connect with others. Part of that process involves developing a Company Page, which I covered in a previous blog post. Once your page is up and running, staying on top of it on a day-to-day basis, while increasing your exposure and engaging with your followers, can be a tricky task. Thankfully, there are apps and services that can help – here’s a collection of some of the best to try.

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Category: Tips
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Social Media – Identifying the Right Platforms For Your Business

For quite some time now social media has found its way into our everyday lives, equally present in business and personal relations. It changed the way people communicate by enabling them to easily share content like news, pictures, videos etc.

For the vast majority of Internet users, social media is an essential part of their digital life, especially when it comes to interaction with businesses. Due to the incredible demand of proper management of these outlets, it’s no wonder why larger businesses have dedicated teams for these purposes.

Just as each business is unique, so are social media networks. Each holds different pro’s and con’s which can help cater to different industries and missions.

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Category: Tips
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The Social Schedule: Best Times to Post on Social Media

Social-Media-Network

Deciding how often to post to social media platforms is hard enough without having to determine what day of the week and what time of day to post. However, understanding the most opportune times to publish content in order to increase engagement is an important part of running successful campaigns on multiple social media platforms. Use the infographic below to quickly reference the best schedule for reaching your audience on Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Google+.

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Category: Tips
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You Can Now Publish Long Articles on LinkedIn

The ability to publish long posts for your LinkedIn connections to read – is nothing new, but it’s only recently that this platform is available to all members instead of those with “Influencer” status. That means anyone can now share their personal insights, expertise or opinions. In this blog post I’ll take a look at why – and how – you can make best use of this sharing tool.

Benefits of publishing a long-form post

There are all kinds of good business reasons for sharing long-form posts on LinkedIn. All content is shared with your connections and followers, and becomes part of your professional profile – easily accessible to anyone who decides to take a look at you up close. It also allows other members to follow you, allowing them to be updated when you next publish.

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Category: Tips
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Create a Company Page on LinkedIn

Why set up a company page on LinkedIn? First, it’s a good place to share news and updates with your LinkedIn followers, plus engage with your community. You can even target updates so they only appear in specific followers’ timelines, helping ensure your business presence is focused and you’re not annoying people with news that isn’t relevant for them.

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Category: Tips
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LinkedIn Company Pages for Small Business

Do you have a personal profile on LinkedIn but not one for your small business?  The professional networking site is now becoming a popular place for information gathering and sharing. LinkedIn company pages are great for small business because of their design features.

In order to create a LinkedIn company page, you must already have a personal profile. After you have one, you click on the “Companies” tab and select “Add a Company.” The only information you need in order to create a company page is a domain-specific email address. For example, yourname @yourcompanyname.com. As long as you already have your website set up, this should be a simple step.

Next, you will fill out your profile with information about your company, specialties, location, website address, type of company, industry, and company size.  Each tab on your company page will have different information. The home tab is where an introduction to your business is located, along with any content you share. Friends and colleagues who are connected to the business will also appear on the home tab. The second tab is a paid subscription tab where your small business can post career opportunities.

Products and services is the third tab on your company page. On this page you can display up to 25 products and services. When a viewer clicks on the tab, product or service recommendations from members will show up. This is a great feature for small business owners because it is essentially built-in positive reviews from other users.

The fourth tab is Insights which is where employee information is available. The fifth and sixth tabs are viewable only to you as the page administrator. This is where you can review information about followers, impressions, page clicks and unique visitors.

LinkedIn pages are beneficial to small business because they tell your company’s story, highlight products and services, share career opportunities and give you an additional opportunity to engage with customers.

Photo Credit: ©iStockphoto.com/gmutlu

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Category: Tips
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LinkedIn for Small Business

Do you have a personal profile on LinkedIn but not one for your small business?  The professional networking site is now becoming a popular place for information gathering and sharing. LinkedIn company pages are great for small business because of their design features.

In order to create a LinkedIn company page, you must already have a personal profile. After you have one, you click on the “Companies” tab and select “Add a Company.” The only information you need in order to create a company page is a domain-specific email address. For example, yourname @yourcompanyname.com. As long as you already have your website set up, this should be a simple step.

Next, you will fill out your profile with information about your company, specialties, location, website address, type of company, industry, and company size.  Each tab on your company page will have different information. The home tab is where an introduction to your business is located, along with any content you share. Friends and colleagues who are connected to the business will also appear on the home tab. The second tab is a paid subscription tab where your small business can post career opportunities.

Products and services is the third tab on your company page. On this page you can display up to 25 products and services. When a viewer clicks on the tab, product or service recommendations from members will show up. This is a great feature for small business owners because it is essentially built-in positive reviews from other users.

The fourth tab is Insights which is where employee information is available. The fifth and sixth tabs are viewable only to you as the page administrator. This is where you can review information about followers, impressions, page clicks and unique visitors.

LinkedIn pages are beneficial to small business because they tell your company’s story, highlight products and services, share career opportunities and give you an additional opportunity to engage with customers.

Photo Credit: ©iStockphoto.com/gmutlu

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Category: Tips
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Try Not to Stretch Your Social Presence Too Thin

With so many social networks available, it can be very difficult for a business owner to decide where they should focus their resources. Deciding to develop a presence on a social media site is a great first step, but the next challenge is to decide exactly where and how you will do it. One danger that business owners should try to avoid is spreading themselves too thin too fast. Social media strategy is something that can require a substantial time investment. By creating pages on several social media channels all at the same time, you could fail to accomplish the objectives you set out to do. Below is an explanation of a few things to consider to avoid stretching too thin with your social media strategy.

Consider the audience.

Each social network contains its own audience and a user base with unique demographics. Even the most mainstream networks like Facebook and Twitter are used by different groups of users for different purposes. When developing a social media presence for your business, you must consider which network would be most important to your target audience. If most of your customers and prospects are using Facebook, for example, it would not make sense to focus as much time on a different network like Google+.

Casting a wide net is harder than it sounds.

It might seem tempting to bypass the need to research where your audience is by creating a social presence on every social network. This is not a good idea for several reasons, but the largest reason is the time investment needed to accomplish this properly. Unless your business has a dedicated staff to handle all of the social media channels, it is likely that the pages will be created and then seldom used. A brand with a stale social media presence is almost as bad as no presence at all. The best way to get started in social media is still to research the audience for each, and determine which would be best for your business. Only after successfully integrating a social media strategy with one network should you start building your presence in others.

Consider the advantages and uses of each network.

Each social network has its own strengths and weaknesses. When developing your social media presence and slowly spreading out into other networks, make sure you understand the advantages of each. This can help you be successful while not investing time in unnecessary tactics. For example, Twitter is better for shorter updates, such as during a specific event, while Google+ could be used for more robust content such as videos or photos.

Your social media presence is what you make it.

As with any aspect of business, your success with social media is largely dependent on what you are able to invest in it. If time and resources are an issue at first, it might be best to focus only on the most important network, and branch out in the future when there is more time. If you think you can support multiple networks, make sure you develop a strategy first, and stick to it with the creation of each of your business’ social pages.

Photo Credit: ©iStockphoto.com/otmarw

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Category: Tips
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