Tag Archives: listings

New features in 1&1 ListLocal: How retailers, restaurateurs and Co. can be found better online

New features in 1&1 ListLocal

Internet users regularly seek the World Wide Web for local suppliers. These include retailers and specialist dealers, as well as restaurants, craftsmen, hairdressers and Co. In order to attract more and more new customers, vendors need to be found on the Internet. With the new features of 1&1 ListLocal this can be achieved even better now.

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Category: eBusiness | News | Products
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Q&A With Our eBusiness Expert – Local Listings

Question and answer with 1&1

Online directories have been a hot topic in recent months as businesses are identifying the significant value in not just inclusion but also the proper management of these listings. Search engines, review sites, mapping services, and social media networks are all capitalizing on this opportunity to deliver valuable company data to their mass audiences. Effective placement on such channels will have a significant impact on the search engine optimization (SEO) of the businesses.

Collecting the most common questions asked about the local listing strategies, I recently spoke with 1&1’s Head of eBusiness, Jörg Strotmann, to find the answers.

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Category: Tips
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1&1 List Local: Be Present Online – Get Found by Locals

List Local Featured Image

Whether you’re a brick and mortar business, a pure online player or maybe both, if consumers want to find the products you sell or the services you offer, they will do so online.

According to a study of GE Capital Retail Bank, 81% of consumers research online before visiting store. It is a fact, that online research plays a bigger role throughout the major purchase process. Consumers are shifting away from using printed YellowPages and other offline media to find local businesses. Much of this is thanks to the convenience of mobile devices. Even if you are not online, you should make sure potential customers are able to find your offline business on the Web. Otherwise, you are bound to lose serious business.

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Category: News
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