Tag Archives: ListLocal

Turning Web Traffic into Foot Traffic

Open store sign

Many business owners work tirelessly for months, or even years to gain significant traffic to their website. Facebook likes, retweets, or other engagement across online platforms can attribute to this great accomplishment. But what if you have achieved this traffic goal online but not still lack the attention to your physical location?

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Category: Net Culture
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Q&A With Our eBusiness Expert – Local Listings

Question and answer with 1&1

Online directories have been a hot topic in recent months as businesses are identifying the significant value in not just inclusion but also the proper management of these listings. Search engines, review sites, mapping services, and social media networks are all capitalizing on this opportunity to deliver valuable company data to their mass audiences. Effective placement on such channels will have a significant impact on the search engine optimization (SEO) of the businesses.

Collecting the most common questions asked about the local listing strategies, I recently spoke with 1&1’s Head of eBusiness, Jörg Strotmann, to find the answers.

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Category: Tips
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This Week’s Most Popular Articles From the 1&1 Blog

Most Popular 1and1 Articles

In case you missed it, this week’s 1&1 blog offered great insight into choosing a domain, what you need to know about local online listings, 1&1’s annual Take our Daughters and Sons to Work Day,” interesting YouTube numbers, and how to take your online store international.

What You Need to Consider When Selecting Domain Names – In today’s competitive business market, one domain name is not enough anymore. Verisign breaks down the top considerations you need to be aware of when determining your online addresses.

Tips from the Expert: Local Listing – Most everything is available online in today’s tech-driven world, and directories are no exception. Are you listed in local online directories? If not, here’s what you need to know.

New Businesses Emerge from “Take our Daughters and Sons to Work Day” – Last week 1&1 was excited to take part in Take Our Daughters and Sons to Work Day. Children of employees had the opportunity to create their own business complete with a website, marketing ideas, and support strategies. Take a look at what they came up with!

YouTube: Broadcast Yourself (and Your Business) – Infographic – We have all seen videos on YouTube and some of us may have even uploaded one. While YouTube is entertaining, it has also grown into an extremely powerful marketing tool. Just how powerful?

Making the Jump to an Online International Store – The Web is a truly amazing tool that connects you with people all over the world. Why limit your business to your own back yard? Have you considered opening your virtual store up to customers across the globe? This task can seem daunting, but it does not have to be.

What topics do you want to hear about next week? Post your suggestions here and we’ll be sure to include them in an upcoming article!

 

Photo Credit: ©iStockphoto.com/arcady_31

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Category: Blog Wrap-Ups
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This Week’s Top Advice from the 1&1 Blog

Most Popular Blog Posts

On the 1&1 Blog, we feature advice and recommendations to help you achieve success online. This week, the posts discussed Google’s new algorithm, the best times to publish to social media, showcasing your sustainability efforts on your website, and setting up 1&1 ListLocal.

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Category: Blog Wrap-Ups
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5 Easy Steps to Setup Your Personal ListLocal Account

ListLocal - Map Page

Keeping track of all the different portals and online directories that your company is listed in can be a time consuming and frustrating matter. However, it is extremely necessary to regularly check on your entries to make sure your data is consistent and updated as well as new reviews are responded to in a timely manner. If not managed correctly, search engines can penalize your ranking while misleading current and potential customers.

With 1&1 ListLocal you can manage all of your entries from one, single place. The tool will enter your business details into more than 55 online directories and listing sites, keep the entries updated and consistent, and present all customer feedback within an organized timeline. Furthermore, all this can be achieved in just a couple of minutes.

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Category: Products
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Wrap-up of most recent top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on the most popular, recent 1&1 blog posts, we announced talked about Mobile First, explained how to host a YouTube Live video chat, announced the first winners of Verisign’s #InternetOfficial contest, discussed 1&1’s green initiatives, and released a brand new infographic about local online listings!

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Category: Blog Wrap-Ups
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Local Online Listings: Increase Web Visibility

Restaurants, roofers, mechanics, and computer repair: at some point in our lives we are likely to contact each of these people. The question is: how do we go about doing so? We are lucky to be living in a digital age where we can find almost anything in a matter of seconds using a device that fits in our pocket. A quick search in our phone’s browser will return results showing us locations, reviews, phone numbers and even directions. If a business is not taking advantage of the opportunity to get found on these channels, they are not of consideration to the consumer.

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Category: eBusiness
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Tips from the Expert: The Importance of SoLoMo

SoLoMo-with-Joerg-Strotmann

You and your friends are pretty hungry. You run a quick search on your phone and few results pop up. There is a new Italian restaurant that just opened up right around the corner, but you are a little conflicted about going. You search for some reviews online and see that people are raving about it and a few months down the road, you have a new favorite restaurant. This is the modern phenomenon of Social-Local-Mobile (SoLoMo). With people spending an increasing amount of time online, it is imperative for businesses to understand SoLoMo. So just how can it help you?

We sat down with 1&1’s Head of eCommerce, Jörg Strotmann, to find out exactly what SoLoMo is and how it can be beneficial for a business. Check out the video below – some key takeaways from our discussion include:

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Category: Products
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Add to Your Web Presence with a Google Places Listing

GoogleMap_big

Google Places is a great resource for small, local businesses – whether you’re a craftsman, restaurant manager, real estate agent, or any other kind of business owner. By adding your business to this online listing, it acts as a Yellow Pages-type of registry for customers to find you. Your listing is positioned in the first page of results in a Google search, and the location of your business will be displayed in the interactive map as well. An entry in Google Places is just as important today as a listing in the phone book used to be.

What are the specific benefits of a Google Places entry?

  • You enable potential customers to find your business through an internet search for shops and services in their area.
  • The entry automatically presents your business in Google Maps – especially when potential customers search your store via mobile phone, which is a major advantage. They can receive immediate directions to guide them to your location.
  • You can publish the basic details of your business on this listing, which acts as an extension of your online Web presence.
  • If you have a website – for example with 1&1 MyWebsite – the entry in Google Places helps your site achieve a better ranking in Google’s search results. The search engine presents your official website as well as the Places listing to your customers.

The biggest benefit to this strategy is that it requires no investment other than a little bit of your time up front.

How do you create the entry?

  1. Check if there is already an entry for your business. To do this, simply enter your company name in the search bar on Google. If there is no entry, you can create one at www.google.com/places.
  2. To continue, you will need a Google account. This will make your listing and other Google services – such as AdWords – easy to manage.
  3. Once you are logged in, you can change already existing information about your business, and add new details and upload photos.
  4. When complete, the information will be published immediately.

Be sure to always keep your Google Places entry up to date, and promptly respond to any visitor comments. For even more local listing possibilities, check out 1&1 ListLocal!

Photo Credit: ©iStockphoto.com/mervekarahan

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Category: Tips
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Utilize Local SEO Techniques for Your Business

Search Engine Optimization is a very broad topic, encompassing many functions and providing many benefits to businesses with a website. Because of this, business owners often have a propensity to only think of SEO as something that can help their businesses on a large scale, and are unaware of the benefits that a more locally-focused SEO plan can have for their company. There is a lot of potential with local SEO, as more and more customers are researching businesses in their immediate area before making a purchase decision.

There are many online directories that consumers visit to learn more about local businesses. If your business is not listed in these outlets, you could be losing potential customers. Typically, adding your company name to these websites is free. However, since there are many sites, there is a bit of a time investment to research and add your information. Google Places, Yellow Pages, and Superpages are just a few examples. Look into what each outlet offers, and determine how you can utilize them for your business. For a comprehensive solution, 1&1 offers a service that can handle a lot of the legwork for you with Listlocal.

In addition to these standard directory listings, you should also evaluate your typical SEO strategies (keywords, titles, etc.), and make sure that you are including any possible local or regional information as well. For example, if you run a flower shop in Philadelphia and your list of keywords includes words like “flowers” and “floral arrangements,” consider adding “Philadelphia” and “Pennsylvania” to that list. This will still keep you on the radar for the broader search terms, but when a user searches with more locally-focused terms, your business will be included in the narrowed down results that follow. If you run an online business not central to one location, you could also use this technique to attract customers in a specific area you would like to target.

Photo Credit: ©iStockphoto.com/courtneyk

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Category: Tips
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