Search Engine Optimization is a very broad topic, encompassing many functions and providing many benefits to businesses with a website. Because of this, business owners often have a propensity to only think of SEO as something that can help their businesses on a large scale, and are unaware of the benefits that a more locally-focused SEO plan can have for their company. There is a lot of potential with local SEO, as more and more customers are researching businesses in their immediate area before making a purchase decision.
There are many online directories that consumers visit to learn more about local businesses. If your business is not listed in these outlets, you could be losing potential customers. Typically, adding your company name to these websites is free. However, since there are many sites, there is a bit of a time investment to research and add your information. Google Places, Yellow Pages, and Superpages are just a few examples. Look into what each outlet offers, and determine how you can utilize them for your business. For a comprehensive solution, 1&1 offers a service that can handle a lot of the legwork for you with Listlocal.
In addition to these standard directory listings, you should also evaluate your typical SEO strategies (keywords, titles, etc.), and make sure that you are including any possible local or regional information as well. For example, if you run a flower shop in Philadelphia and your list of keywords includes words like “flowers” and “floral arrangements,” consider adding “Philadelphia” and “Pennsylvania” to that list. This will still keep you on the radar for the broader search terms, but when a user searches with more locally-focused terms, your business will be included in the narrowed down results that follow. If you run an online business not central to one location, you could also use this technique to attract customers in a specific area you would like to target.
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