Tag Archives: Marketing

Influencing the Influencer: Do’s and Don’ts

Last year we discussed how positive online reviews can be a great marketing tool for small businesses. Similar to customer reviews, brand advocates on social media (often referred to as “influencers”) help increase brand awareness and also optimize processes, services and products. Using an influencer to promote your brand is not dissimilar from a ringing celebrity endorsement, albeit on a much smaller scale and with a much more authentic, personal tone. So how do you find the right brand advocate? Read on for our do’s and don’ts of influencer outreach.

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Category: eBusiness | Tips
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Innovative Social Media Marketing: How to Use WhatsApp For Your Company

In order for your company to survive in the long term, you should address potential customers purposefully and stand out from the competition. That means not only relying on company profiles on Facebook and Twitter, but also taking more innovative steps in your marketing communication.  Have you ever thought about using WhatsApp as a communication channel? We’ll discuss the opportunities and risks.

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Category: Net Culture | Tips
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How do I find a design that suits my company?

You’ve probably heard the saying that you only get one chance to make a first impression. Many scientific studies have shown that first impressions are often the strongest. That’s why it is especially critical for your website to leave a great one. For many visitors, it will be the first experience they have with the company. A successful web presence increases the chance that potential customers spend more time on your site and decide to do business with your company. In order to make a positive first impression, it is important to pick a design that fits both your company and services/products. Requirements, of course, will vary depending on the industry. Next, I’ll show you three typical areas of business and which factors are important to keep in mind when choosing your design.

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Category: MyWebsite & Apps | Tips
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Expert interview: What is Social Media Marketing? (Part 2)

In the first of our two-part interview, online marketing and social media expert Felix Beilharz revealed to us what social media marketing means and what platforms are most suitable for different companies. The second part of our interview discusses the value of a owned business blog and how to drive clicks to videos.

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Category: Net Culture | Tips
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Expert Interview: What is Social Media Marketing? (Part 1)

Facebook and Twitter are excellent for keeping in touch with friends or finding out about a wide range of topics. But have you ever thought about using social media for your business? “Social media marketing” are the magic words. Online marketing and social media expert Felix Beilharz explains what exactly is behind it.

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Category: Tips
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Four Ways To Secure Funding For Your Startup

There are innumerable important business elements that entrepreneurs need to consider in order to run a successful startup. Aspects such as planning, financing, staffing, operations, controlling, and others are integral processes for every business. Business owners need to think critically if they want to surpass the average survival rate. According to the U.S. Small Business Association, only about 50% of new businesses last five years or more. Furthermore, about one-third exists after 10 years or more. One of the most prevalent reasons that fewer startups survive over time is improper financing.

The way a startup is funded could make or break it. The source of funding, ease of funding, and cost of funding are some of the crucial factors that business owners and entrepreneurs need to consider. These elements can reduce risks, lower costs, and create lasting benefits, among various other advantages. While taking on these challenges, startups need to be more wary than well-established organizations. Less financial backing and limited liability are just two of many reasons that they are more vulnerable than their larger counterparts.

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Category: Tips
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How to Turn Foot Traffic into Web Traffic

Operating a brick and mortar store while also managing a successful online presence can introduce equal parts of chance and challenge. While the time investment can be strenuous, there are strategies that can be implemented to streamline the efforts and easily encourage foot traffic to become Web traffic.

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Category: Tips
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Content Marketing Beyond the Written Word

In the past few years, marketing has significantly shifted away from selling to consumers and towards connecting with consumers. “Push” strategies were successful when there was higher demand on one-way communication like TV commercials and print ads. Now, as the Internet becomes more social, consumers are demanding a different approach: One which engages their interests and showcases a personality behind a brand.

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Category: Net Culture
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4 Ways to Manage an Effective Blog on a Tight Schedule

It is always interesting to see how Businesses integrate popular trends and internet advances. For example: Facebook originally was a simple way for friends to communicate on the Web, and it has grown into one of the best tools for marketing to audiences. Youtube was a place for entertaining videos, and now most businesses have their own channels. There is another popular product of the Web that is much easier for you to work into your website, and if used correctly, can do wonders for your site. That product, is a blog.

While it seems most blogs on the internet serve as digital diaries, your business’s blog can be so much more. A blog gives you an easy way to provide information, share thoughts, give advice or even share news your readers may find interesting. While doing so, you are providing your website with fresh content that will keep readers coming back for more. This will not only help you build a following, but will make your website easier to find in search engines.

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Category: Tips
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YouTube: Broadcast Yourself (and Your Business)

YouTube Infographic

“YouTube it.” We have all heard that phrase before. It is very rare for the name of a company to become a verb in everyday language, but that’s exactly what happened for the massive video sharing network. Though the site was originally launched as a platform to view short videos, it has grown dramatically in the past ten years. Not only is YouTube a leading source of entertainment, but it has also transformed into one of the most powerful marketing tools for businesses online.

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Category: eBusiness | Tips
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