Earlier today we started a list of some of the worst mistakes a business owner can make when designing their company website. As more and more businesses are building up their presence online, it is essential for you to know some key areas to avoid, so you don’t unintentionally start driving potential customers away. Below are some remaining mistakes to become aware of:
Mistake #5: Too many images on the site
While having images and graphics is a great way to engage the viewer and draw their attention to the site, it is possible to overdo it. Too many things happening on the page can actually distract the viewer from why they visited your site in the first place – to get more information about your business. Additionally, you should be mindful not to include text as an image on your website. In other words, avoid using an image file that includes information about your business rather than text specifically written on the page. This practice damages your search engine optimization – because search engines are unable to read the text. Finally, using a lot of images can also contribute to a longer load time for your website, which is one of the mistakes covered in Part 1 of this article.
Mistake #6: Your website needs additional plugins
Plugins are sets of software components that add specific abilities to larger applications, such as Internet browsers. If your website features elements that require your visitors to download additional software to be able to view, you will likely see an increased bounce rate as a result. As always, your goal should be to create an environment where users can easily view information about your business. The more steps involved for them, the quicker they will leave.
Mistake #7: No link back to homepage
Your business’s website should promote very easy and intuitive navigation for the visitor. Ideally, they should be able to move through the site quickly to find what they are looking for, and be able to quickly get back to the homepage whenever they desire. Many websites include a large link in the main navigation of the website that can easily take then to the homepage of the website. Not only will this improve navigation of the site, but visitors that arrived via a search engine to a more specific page will have the ability to quickly get to the homepage.
Mistake #8: No contact information
The main goal for your website is to eventually drive sales. Without providing a way for your customers to get in touch with your business, you are cutting off a significant portion of your audience. Provide the necessary information they would need, such as address, phone number, hours of operation, etc. on an easy-to-locate section on the website. In many cases, that might be the number one thing they are looking for anyway.
Mistake #9: Outdated content or dead links
As we’ve stressed in many of the points in this article, the usability and user experience of your website are very important. If your website does not have up-to-date information, or some of the areas of the site no longer link properly, it will frustrate your visitors. There should be constant maintenance and monitoring of the business’s website, to ensure that everything is working properly, and the correct information is being conveyed to the audience.
To make it easier, and to help ensure that you never make these mistakes with your business website, try 1&1 MyWebsite.
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