Try to think of something your phone cannot do these days – pretty challenging right? Every year technology takes another giant leap forward and we are left with new innovations impacting our daily lives. Smartphones have perhaps seen some of the biggest developments in the past years. Apps, social media, games and shopping via mobile have all become the norm for many users.
The trend towards being mobile does not seem to be slowing down as people become increasingly more reliant on their phones and other mobile devices. In fact, mobile adoption is growing at a rate eight times faster than Web adoption. It is projected that by 2017, 87% of connected devices will be tablets or smartphones, as opposed to traditional desktops which will make up only 13%.On more recent driving factor is the rise of readily available public wifi services is making it much easier to stay connected anywhere, anytime.
So what does this mean for businesses?