It was a hot summer morning in mid-July at 1&1 Karlsruhe. Fully loaded with blue cube seats and camera equipment, a group of 1&1 Server and PR team members headed to the roof terrace. At the top, before you knew it, the 1&1 cubes were stacked into a pyramid—then thrown through the air. The reason for this unusual scene: a competition by the data storage and data management specialist NetApp. 1&1 was chosen as the only European company among the four finalists of the twelfth “NetApp Innovation Awards.” As a nominee, 1&1 was asked to introduce the company—and especially the Server experts—with a video.
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