Tag Archives: Network

Cloud panel: above all user friendly

1&1 New Cloud Server

The control panel of cloud servers or cloud panel is the intermediary interface between clients and the cloud servers where their projects are hosted. It enables users to control and manage all the IT resources needed in a technology project in order to guarantee the best service level to users.

read more
Category: 1&1 Cloud Server
0 comments0

Build local connections online – Alignable for 1&1 customers

When it comes to relationships, quality is more important than quantity. This applies especially to small and medium-sized companies. Instead of connecting with hundreds of people, it is essential to build a network of trusted local business owners and industry peers who share common goals and needs. 1&1 customers can now establish their own local business network with Alignable.

read more
Category: Uncategorized
0 comments0

What Can a CDN Provider Do for Your Website?

Have you ever wondered what determines how fast your website loads? The answer lies in a Content Delivery Network (CDN). CDNs deploy a number of servers across multiple data centers around the globe to house Web content – including your website’s pages and additional data such as videos, downloadable documents and ecommerce applications – to the millions of people who want to access them.

How it Works

A CDN creates a cache of your website’s most commonly accessed content – for example, images used across multiple pages of your site or your static footnote information. This is then transferred to all of its servers worldwide. When someone wants to visit your site, they are directed to the server that is closest to their physical location, which ensures the site loads as quickly as possible. In the event of a heavy server load, CDNs also speed things up by rerouting some visitors to another server in order to keep everything running smoothly. With this in mind, it is critical to consider what your hosting provider offers to ensure you have a fast-loading website for your business.

read more
Category: Server & Hosting
0 comments0

What a Content Delivery Network Can Do for You

Providing your website visitors with a positive experience can make a big difference for your business. A Content Delivery Network (CDN) is a global network of servers that can improve the speed and security of your website. By optimally delivering your content and enhancing website performance, a CDN can increase the value of your online presence.

A CDN works by storing website data across servers in multiple locations around the globe. Latency is reduced by connecting your website visitors to the server closest to their physical location, allowing your website to load faster. Caching static data (information that doesn’t change) is standard among all CDNs. 1&1’s CDN, powered by CloudFlare, employs a technology called Railgun™ which provides a unique solution to quickly deliver dynamic content (frequently changing data). This enables loading times to be up to 700% faster.

In addition to providing your customers fast access to your website content, maintaining a secure website is essential for conducting a successful business online. By doing everything you can to prevent malicious activity, your business stays safe and so do your website visitors. A CDN can improve the security of your site by analyzing your traffic and determining which sources are legitimate. Automatically denying access to dangerous sources can protect your website from spammers, SQL injection attacks, DDoS attacks, and other online threats that can be detrimental to your business.

Using 1&1’s Web hosting and CDN has been a great asset to Computer Repair business owner, Patrick Kershner. “Since working with 1&1’s CDN I have seen significantly faster loading times throughout my website. Phone numbers and other static information is the first thing to appear which is really important to my customers,” says Kershner. “Everything from static information, links, and sub-links have transitioned from minutes to taking only seconds to load.”

1&1’s CDN combines the reliability of 1&1’s state-of –the-art data centers with CloudFlare’s high-quality global network. Customers’ website data is cached in 23 data centers around the world and is delivered to the end-user from the server closest to their location. In addition to the performance and security benefits already noted, 1&1’s CDN powered by CloudFlare provides priority image loading for mobile devices (called Mirage™) to further improve loading speed. This feature is included for free with the 1&1 Unlimited and Performance web hosting packages and Managed Servers. For even faster loading times, 1&1 CDN Plus powered by CloudFlare offers a premium image optimization technology called Polish™, hourly statistics and other features for an additional fee.

Photo Credit: ©iStockphoto.com/scanrail

read more
Category: Tips
0 comments0

Try Not to Stretch Your Social Presence Too Thin

With so many social networks available, it can be very difficult for a business owner to decide where they should focus their resources. Deciding to develop a presence on a social media site is a great first step, but the next challenge is to decide exactly where and how you will do it. One danger that business owners should try to avoid is spreading themselves too thin too fast. Social media strategy is something that can require a substantial time investment. By creating pages on several social media channels all at the same time, you could fail to accomplish the objectives you set out to do. Below is an explanation of a few things to consider to avoid stretching too thin with your social media strategy.

Consider the audience.

Each social network contains its own audience and a user base with unique demographics. Even the most mainstream networks like Facebook and Twitter are used by different groups of users for different purposes. When developing a social media presence for your business, you must consider which network would be most important to your target audience. If most of your customers and prospects are using Facebook, for example, it would not make sense to focus as much time on a different network like Google+.

Casting a wide net is harder than it sounds.

It might seem tempting to bypass the need to research where your audience is by creating a social presence on every social network. This is not a good idea for several reasons, but the largest reason is the time investment needed to accomplish this properly. Unless your business has a dedicated staff to handle all of the social media channels, it is likely that the pages will be created and then seldom used. A brand with a stale social media presence is almost as bad as no presence at all. The best way to get started in social media is still to research the audience for each, and determine which would be best for your business. Only after successfully integrating a social media strategy with one network should you start building your presence in others.

Consider the advantages and uses of each network.

Each social network has its own strengths and weaknesses. When developing your social media presence and slowly spreading out into other networks, make sure you understand the advantages of each. This can help you be successful while not investing time in unnecessary tactics. For example, Twitter is better for shorter updates, such as during a specific event, while Google+ could be used for more robust content such as videos or photos.

Your social media presence is what you make it.

As with any aspect of business, your success with social media is largely dependent on what you are able to invest in it. If time and resources are an issue at first, it might be best to focus only on the most important network, and branch out in the future when there is more time. If you think you can support multiple networks, make sure you develop a strategy first, and stick to it with the creation of each of your business’ social pages.

Photo Credit: ©iStockphoto.com/otmarw

read more
Category: Tips
0 comments0

Expand Your Facebook Following

We have written a few articles in the past about how small businesses can increase their Facebook fans. More fans on your social media page can easily translate into more brand loyalty, more website traffic, and more sales conversions. There are some basic elements to the when, what, and how you share content, but in this article we will go over some more creative areas for you to consider. These may be areas that do not seem as obvious, but have good potential for helping to expand your social media reach.

Profile Connections

One of the ways you can promote your business’s Facebook page in a more subtle way is by utilizing yours and your employees’ personal pages. As a small business owner, you can share news about your company within your own personal network, by simply sharing what the business page posts, or tagging the business page in your own status update. This shares the business page with your personal network, so any of your connections who do not currently follow the page have the opportunity to easily ‘like’ it.

Also, Facebook allows personal profiles to link the page directly in their employment information. For example, along with other contact information, the profile would read “Works at Your Company Name.” This would link to your page for anyone in that employee’s network to discover.

Promote Your Page

By ‘promote’ we don’t necessarily mean pay for a sponsored post on Facebook, although that is also an option. We mean you should utilize the communication platforms you already have in place to promote the fact that your business has a Facebook page. This includes on your business cards, in your company e-mail signatures, and an area in the footer of your website that allows people to like the page immediately. This extra visibility will help add followers to your page, because it is simply letting them know that it is there.

Socialize Your Page

Are there other businesses in your area that share the same type of customers, but aren’t direct competitors? Try and reach out to them through the business page so that the two of you can talk about each other and potentially attract new followers. This is especially beneficial in local areas, where many of the small businesses have the same community interests. Comment on the pages of other businesses and share what they have to say and they may be inclined to do the same for you.

What are some other creative ways that you increase followers for your small business?

Photo Credit: ©iStockphoto.com/andrearoad

read more
Category: Tips
0 comments0

Don’t Underestimate the Value of Google+ for Business

We have discussed in several articles on the Online Success Center how important a social media presence can be for your business. However, it is imperative to understand that a presence in social media is only the most beneficial if it acts as an extension of your business’s actual website, as opposed to a substitute for it. What is also essential to know is that not all social networks are created equal. It can be easy to only focus your attention on the most immediately popular networks such as Facebook and Twitter, but you should not underestimate some of the other networks, especially Google+, which continues to grow each month.

Google+, while some may have either forgotten about it or wrote it off completely, is actually a rapidly growing social network. According to the Google I/O conference this year, the network has over 250 million accounts with over 150 million active users, with half of the users signing in to the site on a daily basis. These numbers may not carry the same weight as the audience potential of Facebook, but consider that many of your competitors have not even considered starting a page on the network. Your business could get a head-start on the competition.

One of the most beneficial elements of setting up a Google+ page for your business is how the network is deeply integrated into all of Google’s other products. Content shared from your Google+ account has greater potential to improve your Google search ranking, and videos that you post can be easily tied to your company’s YouTube account, because of this integration. Additionally, if your business has a page on Google Places, the maps, reviews, and other information can be easily tied together in one easy-to use page. If your audience is part of the 150 million active users on the network, it is easy to justify the minimal extra time needed to reach them.

To learn more about how your business can benefit from a presence on Google+, check out their site with more information, specifically for business pages: http://www.google.com/+/business/.

Photo Credit: ©iStockphoto.com/nastco

read more
Category: Tips
0 comments0

Success on Twitter

In many posts on the Success Center we discuss the importance and the benefits of joining a social network. We also urge small and medium business owners to have a proper strategy in place prior to creating social pages, in order to be successful. In the case of Twitter, one of the more popular social networks, it can be challenging for business owners to know how to get started. In this article we will discuss some of the basic ways your brand can find success on Twitter.

Don’t just share your own content. After all, the whole point of social media is to be social. Sharing only your own content can be seen as impersonal by your followers. Be an active citizen of the network, and share articles with your followers that are relevant to your business or industry, even if they are not directly from your company. This keeps your business contributing to an existing conversation with your customers, instead of trying to force a new one.

Monitor conversations and engage. Are users specifically talking about your business? Or are they at least discussing things that are relevant to your industry? Try to follow any relevant pages in your industry, and join in on conversations that are already taking place. It is important not to see this as an opportunity to make a sales pitch, but rather a chance to engage your customers and let them know that you’re listening. In return, they might follow your page and visit your website to learn more about your business.

Treat your page like an extension of your website. Twitter provides you the opportunity to increase the awareness of your brand. If you keep your Twitter account set to the default and generic color and design scheme, you are not taking advantage of this. Strategically select the right colors, create a custom design, add your logo, etc. This not only makes your page more professional and trustworthy, but displays your brand to a larger audience.

Don’t let the number of followers deter you. In some cases, it is more beneficial to have 100 of the right followers than 200 who will likely never buy from you. Your goal for followers should depend on your type of business, and the size of your target audience. Focus on gaining a valuable following to build your social network. If you’re doing everything else right, the rest will grow.

Photo Credit: ©iStockphoto.com/youngvet

read more
Category: Tips
5 comments5