Tag Archives: New top level domain

Get to know our experts – Thomas Keller

Get to know Thomas, our expert on #domains, #DNS, #SSL and #Digitalidentity

Our goal is to satisfy customers by offering a range of customized products which meet their respective needs. Our product teams are therefore constantly working on developing and improving our portfolio. We’d like to introduce these experts personally on the 1&1 blog. Here, you’ll find insights into the IT industry and useful tips and tricks for our hosting products.

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Category: eBusiness | Products
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Experts: .berlin Domains Rank Higher in Local Search

Searchmetrics, a self-proclaimed leading supplier of SEO, social and content analysis, has investigated the influence of new top-level domains (TLDs) on search engine results. On the basis of a defined keyword set, the experts have analyzed the rankings of .berlin domains in both local and non-local Google searches. Searchmetrics then compared the resulting parameters with the equivalent results for .de and .com domains as benchmarks.

In this case, the results show a definite trend: Internet addresses ending with .berlin actually rank higher in about 42 percent of the local Berlin search queries than in the non-local search. This is compared to .de domains, which ranks in 28 percent of local queries – and.com domains in 31 percent.

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Category: Server & Hosting
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