Tag Archives: Online Marketing

1&1 rankingCoach starts: Take your website success into your own hands

The new company website, the new web shop is finally online and shines in a mobile-optimized, modern design. But something essential is missing – the website visitors! In order to get prospective customers to the website, it is important that your site is found through search engines. With 1&1 rankingCoach basic, small and medium-sized companies are able to start using professional search engine optimization (SEO) without any previous knowledge.

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Category: eBusiness | Products
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“A Shakespeare quote is not yet a play” – opportunities and developments in content marketing

Content marketing is currently on everyone’s mind. But what exactly does it mean and how does good content help in terms of search engine optimization (SEO)? 1&1 SEO expert Torben Henke discusses what makes a difference with good content and why a Shakespeare quote is not yet a play.

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Category: Net World
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Expert Interview: When Online Marketing Goes Viral

The biggest goal for most published content on social media is to go viral in order to reach and address a huge crowd. Through this, a social media page gains fans, attention and influence. In this interview, social media expert Felix Beilharz shares tips for making content go viral on the internet.

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Category: Net World | Tips
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Expert Interview: What is Social Media Marketing? (Part 1)

Facebook and Twitter are excellent for keeping in touch with friends or finding out about a wide range of topics. But have you ever thought about using social media for your business? “Social media marketing” are the magic words. Online marketing and social media expert Felix Beilharz explains what exactly is behind it.

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Category: Tips
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1&1 Digital Guide: IT expertise for everybody

1&1 Digital Guide

What is SEO? How do you protect your website from malware? What are the web design trends in 2016? Publishers and enthusiasts deal with these and other questions every day. With the new 1&1 Digital Guide, Germany’s leading web hoster now provides detailed answers to everything about online success. The free online magazine contains digital knowledge aimed at both beginners and advanced users, as well as IT professionals across the globe.

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Category: Inside 1&1 | News | Service
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What is Google Local Search and why is it important for small businesses?

Companies that aren’t visible on search engines such as Google are missing out on a huge opportunity to win new customers and increase sales. That’s why it’s essential to optimize your website’s content for search engines, even for small businesses and the self-employed.

What many internet users are unaware of is that Google displays results based on the user’s location. That means that, for example, someone who searches for a painter in Chicago will see different results than the same search by someone in Atlanta. From a user’s perspective, the use of their location to frame search results makes perfect sense. Most Google users are searching for local or regional businesses and therefore the chance of someone in New York looking for a painter in San Francisco is very small.

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Category: eBusiness | Tips
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Get to know our experts – Silvio Schimke

Whether it’s optimizing your company’s website for search engines, creating professional newsletters, or listing important company details in online directories: Our product experts are constantly working to provide the solutions businesses need to succeed online. Silvio Schimke and his team are the 1&1 experts behind our online marketing products.

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Category: Tips
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Content Marketing Beyond the Written Word

In the past few years, marketing has significantly shifted away from selling to consumers and towards connecting with consumers. “Push” strategies were successful when there was higher demand on one-way communication like TV commercials and print ads. Now, as the Internet becomes more social, consumers are demanding a different approach: One which engages their interests and showcases a personality behind a brand.

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Category: Net Culture
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Effective Ways to Market Your Brand, Part 2

In our last edition, we showed you the merits of social media, blogging, webinars, and event presentations as ways to market you brand. Now let’s go over a few other traditional forms of marketing.

Print Marketing
One of the more effective offline marketing techniques for promoting your business, print marketing gives your business the chance to be in front of people that might otherwise pass you by.  Many may have wanted to write off print ads, but if they’re done right, print ads can still give a nice boost to your brand. Of course, you’ll want to make sure your ads are featured in publications that are relevant to your industry. A clean, subtle ad that promotes your business and the corresponding website can definitely lead to more clicks online and overall brand awareness. Be as creative as you can be, so you can stand out from the crowd!

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Category: Uncategorized
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