Tag Archives: Online presence

5 Tips to Increase Your Online Presence

seo desk

Being found online locally is one of the keys to success for everyone running a local store these days. When competing with online giants like Amazon, local stores can actually position themselves with a real advantage – localization. When optimizing your online presence to get the best position on search engines, you can use your locality to leverage your page rank. In fact, 4 in 5 consumers conduct local searches on search engines, and this is exactly where you can benefit while those pure online players are left out.

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Category: Tips
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What to Expect Online in 2015. Are You Taking Advantage?

eCommerce

Though it is still early in the year, it is the perfect time to evaluate the development of the Web and predictions of what is to come. In the tech world, there has been some speculation about what to expect in 2015, especially when it comes to businesses. We have identified some Internet trends that you, as a business owner, should be prepared for and determine how you can use them to your advantage.

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Category: Net Culture
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Video: The Business Show Interview with Emma Jones

Recently 1&1 Internet attended The Business Show at the Olympia London, where 1&1 experts presented a series of ‘Get Online Workshops’ addressing the fundamentals of starting your own business.

Emma Jones, Small Business Owner and Founder of Enterprise Nation, discusses her takeaways from the panel.

“One of the key things that defines small businesses at the moment is their content, and actually one of the great ways to be found online is to have engaging content on your site,” she said.

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Category: Net Culture
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The Business Behind the Bakery: Baked and Sconed, LLC Finds Success with 1&1 MyWebsite

Baked-and-Sconed

From the pharmacy to the kitchen, Andrea Bukowski made a huge career shift when she decided to open up her own bakery in June 2013. Since Baked and Sconed opened its doors, Bukowski knew how important an online presence would be for the business. However, with little technical experience, she needed an online solution that would take the technical jargon out of the development process.  1&1 MyWebsite allowed Bukowski and her team to create a professional and effective website for Baked and Sconed, launching its marketing campaign onto the World Wide Web.

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Category: MyWebsite & Apps
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A Look Back on MyWebsite 2014

DIY MyWebsite Screens

1&1’s flagship website design tool, 1&1 MyWebsite has come a long way since its launch back in 2009. Over the past seven years the tool has grown, expanded and continues to evolve in order to meet the ever changing needs of consumers. Whether you are a contractor, shop owner or simply want to show details of your latest European adventure, this tool is for you! To offer the best service possible MyWebsite has experienced some major upgrades so far in 2014.

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Category: MyWebsite & Apps
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Year in Review: Social Media Resources

We have covered several topics in great detail in 2012. As the year comes to a close, we wanted to provide you with an index of sorts to use as a resource for catching up. Below you find a list of links to articles pertaining to social media for small and medium businesses, with short summaries of each.

Social media participation from small businesses is increasing.

  • Nine out of ten small businesses have at least a page on Facebook, with seven out of ten on Twitter. Knowing this statistics, it is likely that your competitors are already using social media.
  • More than half of small businesses also have some sort of blog. Bogs can be a great tool for sharing company news and also help out with Search Engine Optimization.

Business-to-Business companies also benefit from Social Media.

  • Social media networks provide an additional outlet to provide information to your potential customers. Research is a big factor in the purchasing decisions of other companies, and with social media you can be proactive in informing your customer base of new products.
  • Beyond the mainstream social media sites like Facebook, B2B companies should look into smaller, niche networks on the Web. These will have a much smaller audience, but they will be a highly targeted group.

Research your audience.

  • Find out what your customers are talking about on social media. You can use this information for your marketing and online strategy.
  • Find out what questions your audience has about your industry, and proactively answer those questions on your website.

Improve your Facebook engagement.

  • Host promotions to keep your fans interested in your brand.
  • Post content that is actually worth sharing. Users will be more responsive to things that they can benefit from.
  • Establish a community. By responding to questions and comments, it shows your audience that you are listening to them.

Use social media to handle customer service.

  • Many customers use social media as a way to contact a business with questions and comments. By devoting a portion of your time to answering those questions on social media, it can vastly improve your online reputation.

Don’t stretch yourself too thin with Social Media for your business.

  • Your audience on each social network will be slightly different. If you only have time to cater to one audience, don’t try to appeal to all of them at once. Focus on one network and build up a following before expanding your reach.
  • “Casting a wide net” is not a good solution. In other words, because of these different audiences, it doesn’t make sense to recycle the exact same content across each social network. Don’t let your presence on social media go stale.
  • Learn the advantages of each network and decide where it makes the most sense to invest your time. Some businesses might thrive better on Twitter, where they can send out shorter text updates. Other businesses might find more success on Facebook, sharing more photos and video updates.

Photo Credit: ©iStockphoto.com/pearleye

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Category: eBusiness
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