Tag Archives: online shop

New apps for your online store: how to optimize your customer loyalty

Continuously promoting new items and generating new customer leads for your online shop is time-consuming and cost-intensive. Therefore, it’s recommended that online merchants build long-term relationships with shop visitors and customers. A profound analysis of your visitor and buyer structure, as well as targeted e-mail marketing can bring you a lot closer to this goal. Here are two apps from our 1&1 Online Store that can help.

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Category: eBusiness | Tips
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How do I find a design that suits my company?

You’ve probably heard the saying that you only get one chance to make a first impression. Many scientific studies have shown that first impressions are often the strongest. That’s why it is especially critical for your website to leave a great one. For many visitors, it will be the first experience they have with the company. A successful web presence increases the chance that potential customers spend more time on your site and decide to do business with your company. In order to make a positive first impression, it is important to pick a design that fits both your company and services/products. Requirements, of course, will vary depending on the industry. Next, I’ll show you three typical areas of business and which factors are important to keep in mind when choosing your design.

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Category: MyWebsite & Apps | Tips
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Help! I have an online store but no orders, what now?

Setting up your own online shop just the way you want takes plenty of time and hard work. You’ve chosen the best products with great prices and seen to every last detail. And yet, although your online shop is finally up and running, it’s just not going anywhere. Don’t give up yet. There’s only one solution: to start looking for clues as to why.

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Category: eBusiness | Products | Tips
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Achieve the right category structure for your online store

By Richard Stevenson, ePages

By ensuring a clear structure you can help visitors find their way and so make the shopping experience an optimal one.

Every online shopper has a particular aim in mind. Susan, for example, seeks the very best price for a new iPhone. Ben is on the hunt for a low-cost kettle with a 1.7 litre capacity, while Mike is looking for an up-to-date electronic item as a birthday gift. Although all three customers have different ideas, they’re all pursuing the same goal: to find the right product as quickly as possible.

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Category: eBusiness
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Five ways to a brilliant online shop design

By Richard Stevenson, ePages

Consumer expectations are increasing all the time. What should merchants consider if they are to beat their competition?

Nowadays it can be challenging for online retailers to identify a genuine product niche. To make their shop successful they therefore need to find additional points of difference – its ‘USPs’ or unique selling points. Particularly important in this context is what is termed the ‘buyer experience’, which depends largely on an appealing shop design. Design trends can come and go – what’s seen as trendy today can very soon start to look dated or tired. However, below we highlight the design fundaments that have stood the test of time, and have a real business case to them:

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Category: eBusiness
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Interact: Building Relationships with Online Customers

Building relationships with customers and users has never been more important. In an era of automation, self-service, outsourced call centers and elaborate phone trees, more and more companies are abandoning traditional, human-centered interactions in favor of cheaper solutions. While this means you could be stuck talking to a robot for hours about your credit card, it also opens new ways to differentiate your business from the competition.

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Category: eBusiness | MyWebsite & Apps | News | Products | Tips | Videos & Webinars
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The new Website Centre – the settings hub for 1&1 MyWebsite

From now on it is much easier and faster for customers to get the best out of their 1&1 MyWebsite. When logging in via their customer homepage, customers will now go directly to the new Website Centre. This is an overview page of the website with shortcuts to all of the settings.

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Category: MyWebsite & Apps | Net World | Products | Uncategorized
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How To Make Checkout Easy and Increase Conversions

Shopping cart abandonment is an issue for all online retailers and the checkout process could be to blame. Why would potential customers leave after spending so much time filling their cart? Perhaps, your checkout is too complex and requires too many steps. Perhaps, there are too many or too few payment options. A simple checkout process with options displayed on your homepage and product pages is easy to do and very powerful, especially for first time customers. In this post, we discuss ways to provide the ideal purchasing environment on your online store.  

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Category: Tips
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Different Methods for Online Reviews

In a business world that is becoming more and more integrated with the Internet, the shopping habits of everyday customers are changing as well. Studies continue to show a rise in users that not only purchase from online websites or marketplaces, but who also research a product or service online before buying it in a physical, traditional store. Because of this new trend of online brand research, customers rely more than ever on testimonials and product reviews from previous customers of a company’s offering.

Examine your Web presence, whether it is the official company website, social media site, or review site, and see how positive your online reputation is, because it could be more important than you think. There are three types of reviews that could exist online for your brand, each with their own advantages and disadvantages relating to your company’s reputation:

Testimonials

Customer testimonials are the most common type of company review for businesses because they are relatively easy to produce and easy to control. These are usually found on the company website in its own section, and are not usually anything more than a direct quote from a customer, such as: “By using Product X for my problem, I’ve been able to get so much more accomplished! Company X was so helpful!”

These are a good way to instill confidence in any potential customers that visit your website. The downside of this type of review is that it is not as trustworthy as one that a customer wrote and provided themselves. Since the website has its own section dedicated to positive testimonials, it is unlikely that a company would ever include a negative review. Also, it is only seen by the limited audience of a customer that visits your website.

Reviews on the Company Website      

This is something a business has slightly less control over, but tends to be more trustworthy in the customers’ view. This is a technique generally employed when you have an online store that customers can purchase products directly from the website. If you allow a way for your customers to provide reviews on specific products, and showcase these reviews alongside the product on the online store, you can further influence your customers, and hopefully increase conversions.

These reviews are typically a rating out of 5 stars, and providing additional comments if desired. These are more trustworthy in the consumer’s mind because they know they were written and provided by a fellow shopper, and not your company’s marketing department. The danger, of course, is that you are unable to control negative reviews from coming in. The best thing you can do in this situation is to respond to them and attempt to remedy the situation.

Reviews on Third-Party Websites

This is the option that a business has the least amount of control over. Websites such as Yelp or Google Places allow users to rate and discuss local businesses. Even if a business doesn’t have any kind of Web presence, their online reputation could still be forming on these websites. The advantage here, of course, is that users will put a lot of trust in these ratings, so if you have positive reviews for your business, you have a good chance of winning new business.

Photo Credit: ©iStockphoto.com/mrpliskin

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Category: Tips
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Preventing Shopping Cart Abandonment

If you manage an online store for your business, you have probably encountered shopping cart abandonment, whether you were familiar with the term or not. Basically, when a customer visits your website and begins shopping, they add items to their “cart” through the site. When customers leave your site after adding items to the cart, but before completing the purchase, it is referred to as shopping cart abandonment. Every online store encounters this problem, from small businesses to e-commerce giants such as Amazon. The best remedy for this problem is prevention, and the best way to prevent abandonment is to understand what causes customers to leave the order process in the first place.

What causes customers to abandon their online purchase?

Your online store is too slow.

One of the largest factors for the bounce rate of a website is a slow loading time. This can negatively affect any part of your website, and not just the online store. When a customer has to wait longer than a few seconds for each section of your store to load, they will become frustrated and less likely to do business with you. Optimize the store as best as you can to make sure the checkout process is quick and seamless for your customers.

Your check-out process is too complicated.               

Customers will be more likely to commit to a purchase if they are comfortable. If your online store has too many complicated steps, or require things such as a lengthy registration process just to purchase something, they will become frustrated and more likely to find a competitor with a better alternative. Create options on your online store that allow for flexibility with each one of your customers. Allow them to make a purchase without having to create some kind of account with your business, and your sales may increase. Additionally, if you can support it, you should offer multiple payment options. PayPal is usually a good option, but if you can accept multiple credit cards you may find that customers are more likely to buy from you.

Have you come up with other ways to improve your store’s shopping cart abandonment? Let us know in the comments!

Photo Credit: ©iStockphoto.com/314

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Category: Tips
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