Tag Archives: Performance

New web hosting portfolio: how to adapt your web project’s performance

The internet is becoming infinitely more complex as more information, products and users are added. With the constant need to update product portfolios or react to increasing demand, the needs of online businesses are also becoming more sophisticated. 1&1 is responding to these business needs with tools for improved performance and flexibility as part of its Next Level Hosting, which will ultimately allow companies to react quickly to dynamic environments.

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Category: Server & Hosting | Tips
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Detailed Results from Cloud Spectator: 1&1 Cloud Server Outperforms Competitors in Benchmark Performance Test (download)

Cloud Spectator, a global agency specializing in the analysis of Cloud Infrastructure-as-a-Service (IaaS), recently evaluated the 1&1 Cloud Server. The benchmark was conducted to assess 1&1’s newest cloud solution in terms of overall performance and price-performance. Simulating end-user experience, Cloud Spectator conducted a series of unbiased performance tests on five similar mass-market cloud solutions – 1&1, Amazon Web Services (AWS), Aruba Cloud, Microsoft Azure, and CloudSigma. The assessment took into consideration processor, memory bandwidth, network storage, and internal network features.

The initial results, published earlier this month, showed the 1&1 Cloud Server provides competitive levels of raw performance and price-indexed performance, with strong price-performance value throughout the course of the study. The highlighted areas where the 1&1 Cloud Server excelled:

  • Highest performance on vCPU, memory bandwidth, and storage performance
  • Excellent price/performance value in vCPU, memory and even better on the storage tests
  • Most stable performance over the test period

Now, the full report (a 27 page PDF : Cloud IaaS Performance & Price-Performance – Comparing Linux Compute Performance of 1&1, Amazon AWS, Aruba Cloud, CloudSigma, and Microsoft Azure) detailing the methodology, findings, and summary is available to download. 

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Category: Cloud | Server & Hosting
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News from the 1&1 Server Lab: Better performance and faster servers with an additional SSD

Want better performance on your root or managed server with innovative technology and full control over your data? For customers with these requirements, 1&1 now provides even more options for increased performance for your specific needs.

Customers can now enhance their 1&1 Dedicated and Managed Server with a Solid State Drive (SSD). Among other benefits, this allows for more local storage space when used in combination with the integrated Hard Disk Drive (HDD).

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Category: Server & Hosting
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A Public Relations Strategy Improves Your Web Presence

As everyone knows, small business owners wear many hats for their company, and work in a variety of positions. Because of this lack of resources, it is difficult for many owners to make time for an effective public relations strategy. However, public relations can have several benefits for small businesses, including improving the user experience on the company website. Below are a few ways you can do some simple public relations efforts for your small business, and how to promote those efforts on the website.

The first step in any public relations strategy is to research the relevant media outlets for your business (local news and industry publications), and open a line of communication with them about your business. Keep them up-to-speed on anything your business is doing that would be of interest to the publications’ audience. You could host a community event for local media, or submit a written article or press release to industry publications for them to share with their readers.

A press release is one of the best ways for a small business to announce anything new with the company. Typically, press releases are used to announce new and interesting products or services, major company changes, and other important events. If you are unable to commission the resources of a dedicated public relations agency, it is important to understand the basics of an effective press release. Keep these tips in mind when writing a release for your company:

1. Use clear language, and make sure it is newsworthy. Media professionals are not interested in “fluff” when it comes to press releases, and will not consider your release for publication unless it is something their audience will benefit from.

2. Write an informative headline and answer all the questions about the news that you can within the first paragraph. A good rule of thumb is to make sure your first paragraph answers the Who, What, When, Where, and Why of the announcement.

3. Try to include an image with the press release whenever possible. Not only does this make the news more attractive to editors, but also to readers

4. Finish the press release by adding a summary of your business, including a link to your website.

Any success you have from this effort can in turn be used to improve your website. Create a “News and Events” section on your website to highlight the important updates for your business. In this section you can post all of your recent news, as well as a link to any external articles or pages that have been linked to your site from other media outlets. This benefits your users by providing them more information about the company, and also the external links are one of the best ways to improve your site’s search engine optimization.

Photo Credit: ©iStockphoto.com/marekuliasz

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Category: Tips
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How to Measure Facebook Performance

When you create a Facebook page for your small business, it is important to understand the monitoring tools that you have at your disposal. Knowing how to measure the impact and success of your brand’s social media presence is crucial in offering your audience the best experience possible. Facebook has its own tool for measuring the analytics of your brand page’s performance called Facebook Insights. This tool offers several types of information that are important for you to learn, such as likes, reach, and engagement of your followers.

Reach is the number of users that have actually seen your post on their Facebook news feed. The insights tool will show you up to 28 days following a post, and you can calculate whether users saw the post via desktop or mobile device. This gives you valuable information in determining how your page is viewed by your audience, and it also lets you see which of your posts were seen by the largest number of fans.

The next metric is Engaged Users. This information breaks down your posts’ reach even further by showing how many users actually clicked on your post. In other words, Reach shows you how many times your post was loaded in someone’s news feed, but Engaged Users shows you specifically how many people interacted with the post.

The People Talking About This metric is exactly what it sounds like. This is the number of users who have discussed, in some way, your post on Facebook. This can include sharing, liking, commenting, answering a question, responding to an event, or claiming a Facebook offer. This action then shows up in their own activity, for their own network to see.

Two of the metrics we have mentioned combine to give you your page’s Virality. This number is determined by taking the percentage of the People Talking About your post compared to the post’s total Reach. In simpler terms, if you post a photo on your page that reaches 1,000 users, and 100 of those users ended up commenting on it, your Virality would be 10%.

If you have a Facebook page for your small business, take a look at the Insights panel that is available to you. After monitoring how individual posts are performing on your page, you can eventually tailor your content to engage the most users.

Photo Credit: ©Facebook.com

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Category: Tips
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