In some cases, extreme hardship can inspire beautiful art. That is exactly how Josh Horrocks went from living on the streets after his father’s death to being a professional photographer.
Since he was a child, Horrocks has always been interested in watching the world and emotions unravel in a unique way. In his photography, he tries to capture these candid moments.
“I try to take multi-dimensional pictures, in that different people will interpret different meanings, and no matter the interpretation the viewer will be satisfied,” says Horrocks.
Global culture has also become a main interest for Horrocks, especially with the rise in fast-paced image viewing. “Internet photography has turned into a very fast-paced swipe and click experience, so to supplement and sustain with “swipe viewers,” I also explore and portray natural beauty, usually in the form of landscapes, seascapes, or anything that catches my eye and should be saved,” said Horrocks.
In today’s age, an average Web user is exposed to hundreds of websites every day. Horrcoks wanted to properly communicate what his business could offer at first glance, something that the existing .com and .net domain endings could not offer.
“I took a lot of time and a lot of trial and error to find the best name to portray my work. I wanted it to be simple, personable, and have a good ring for memory. When I was comfortable with Joshua James, I set out to make it my domain. Evidently, there is more than one Joshua James. I’ve been stuck using a domain name that I never really cared for or wanted to “own.” The new TLD’s have helped in giving me the professional and artistic brand I’ve wanted,” said Horrocks.
As a business owner, Horrocks understands the impact a domain can have on businesses, making the first impression count. That’s why he registered his new domain name – http://joshuajames.photography.
“The new TLD’s offer the opportunity to be clear with your name and you no longer run the risk of looking silly or arbitrary with your domain name. As a business owner, a name is your first portrayal and first introduction. Domains are often the first method of that introduction, so I believe your domain should match your intent and it should be something you are willing to live up to, if not serve as a self-reminder,” said Horrocks.
The launch of over 700 new top-level domain (TLDs) endings gives small business owners the opportunity to register custom and unique domains for their business websites. These new domains properly communicate to Web users exactly what they can expect to gain from looking at your website. Horrocks is taking full advantage of these new domains and plans to register all relevant photography and art TLDs.
“I wanted to give myself future flexibility and also make finding/remembering my site easier, especially by utilizing .photos, .photography and eventually .art for the same site. In casual or professional conversation, you will know my name and will only be required to remember .photos or .photography. I find it much easier to remember .photos, and .photography is much more elegant and professional on business cards or print,” said Horrocks.
The sky is the limit for the future of Joshua James Photography. Currently considering a photography internship with NASA, Horrocks plans to continue to offer his unique perspective of the world around him, taking his work one day at a time.
“I focus on my customer’s needs, my product’s quality, and an individual’s overall experience and enjoyment. In the end, I have to live with a part of myself hanging on a wall, and I want my viewer to be satisfied for as long as it is a part of their life.”
Photo Credit: ©istockphoto.com/superchappie