The wait is over! Today businesses in the New York City area have the opportunity to pre-register their desired .NYC domain name with 1&1! As one of the first city-specific top-level domains (TLD) to be launched, .NYC is poised to become one of the most popular domain extensions available, so businesses are encouraged to grab their desired Web address as early as possible.
New TLDs offer exciting branding and targeting opportunities for businesses on the Web. And now with such a geographically-specific TLD like .NYC, businesses have the opportunity to showcase to customers that they are authentic, local businesses. Additionally, adding a new domain extension to your business’ domain portfolio provides the opportunity to secure a shorter, more relevant, and more memorable domain name. A company name that was unavailable in the .com namespace, for example, can soon be secured under .NYC.