If you manage a Facebook page for your small business, it is important to keep your audience and followers engaged with your brand. By producing and sharing content that is of interest to your fans, they are more likely to have a favorable opinion of your business. One of the best ways to create a network of loyal and happy customers is to keep them engaged with your company on social media. Simply sharing short snippets information might accomplish some of your goals, but by inviting more engagement from users, it can be highly beneficial in the long run.
To clarify what we mean by ‘engagement,’ we are simply referring to actions that users take on your Facebook page, such as liking a post, sharing an image, or writing on your wall. Customers have a more favorable opinion of a brand when they can have a relationship with them, and Facebook engagement is the best way to establish this relationship with your customers. Below we have listed a few ways to achieve this success on Facebook.
Host frequent promotions.
Facebook users are far more interested in sharing and contributing to a conversation with a brand when there is some way that they can benefit from it. Many companies host contests, special promotions, or discount offers to Facebook fans for things as simple as ‘liking’ the page, commenting, or participating in a contest some other way.
For example, providing a coupon to users who share something from your page is a great way to encourage engagement, while at the same time opening your page up to a wider audience as your fans share the same coupon within their own network.
Post content worth sharing.
Social media studies consistently show that images have a greater engagement rate than simple text posts. If your business page is nothing but boring text announcements, you could be missing out on a great opportunity to have your content shared with a wider audience. Brainstorm some aspects of your company that you could share in the form of an image. Perhaps some attractive product photography, a behind-the-scenes image of how your company operates, an infographic, or something more creative could be an option for your business.
Be sure to check back a little later today for two more tips on increasing your Facebook engagement.
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