Domain names are an important aspect of generating brand awareness on the Web. As an official registrar for top-level domains (TLDs) and a recognized partner of ICANN, VeriSign, Afilias, and more, 1&1 currently maintains over 11 million domains for business and private customers worldwide. Since buying into the highly respected Internet provider Schlund+Partner in 1998, domains have been an essential part of 1&1’s initiative to provide customers with any resource necessary to help them create their place on the Internet. Take a look at this timeline to see how 1&1 became one of the world’s leading domain registrars.
1999 – 1&1 introduced Puretec, Europe’s first affordable and reliable Web hosting product, which allowed customers on a budget to purchase domains at a reasonable price. Later that year, a 1&1 customer registered the millionth .de domain.
2001 – United Internet, 1&1’s parent company, acquired a 41% stake in SEDO, a leading European domain exchange. Also in this year, 1&1 began pre-registration for .INFO and .BIZ domains.
2002 – Always at the forefront of encouraging early adoption of new technologies, in 2002 1&1 offered free registration packages for the new .INFO and .BIZ domains.
2004 – After beginning operations in the US in late 2003, 1&1 added the .US domain as part of its permanent domain offering. .NAME was also added to 1&1’s portfolio of domain choices shortly after second-level registrations became available for the TLD.
2005 – 1&1 began accepting pre-registrations for .EU domains with great success across all European markets. By the time .EU registrations were publically available in real-time, 1&1 had recorded nearly 400,000 pre-orders for .EU domains.
2006 – Pre-registration became available in 2006 for .MOBI domains through 1&1. .MOBI was the first domain that addressed the need to deliver customized information to mobile devices.
2009 – In this year, a partnership with Sedo allowed 1&1 to further enhance the overview of domain options available to buyers. More specifically, the service allows users to browse an expanded selection of domain possibilities from unregistered names to already registered domains for sale with a set price.
2010 – In celebration of the 25th anniversary of the .COM domain, 1&1 was honored as a top registrar and leading player in the domain industry. Shortly afterwards, 1&1 became one of only 11 key registrars worldwide to offer the new .CO domain. Discounted domain bundles also became available in 2010 to help prevent the misuse of domains. Having multiple similar Web addresses can help fight against cybersquatting and other brand-damaging threats to online reputation.
2013 – In anticipation of the new gTLDs arriving this year, 1&1 became one of the first registrars to offer free, no obligation pre-reservation. Businesses interested in staying ahead of the competition can sign-up to stay fully informed about nTLD news and build a wish list from over 500 new top-level domains at http://www.1and1.com/ntld-check.
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