Tag Archives: SEO

1&1 rankingCoach starts: Take your website success into your own hands

The new company website, the new web shop is finally online and shines in a mobile-optimized, modern design. But something essential is missing – the website visitors! In order to get prospective customers to the website, it is important that your site is found through search engines. With 1&1 rankingCoach basic, small and medium-sized companies are able to start using professional search engine optimization (SEO) without any previous knowledge.

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Category: eBusiness | Products
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“A Shakespeare quote is not yet a play” – opportunities and developments in content marketing

Content marketing is currently on everyone’s mind. But what exactly does it mean and how does good content help in terms of search engine optimization (SEO)? 1&1 SEO expert Torben Henke discusses what makes a difference with good content and why a Shakespeare quote is not yet a play.

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Category: Net World
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How to Create Your Own Social Media Graphics

Whether you’re running a business or working as a solo entrepreneur, it’s important to use social media to your full marketing advantage. After developing an overall content strategy, you’ll need to create a library of visual assets that are highly shareable and can get you noticed. From photos, banners, infographics and more, there are plenty of options for creating social media content. Read on for a few tips to get you started.

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Category: eBusiness | Tips
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Three Web Hosting Trends to Keep an Eye on in 2017

“By 2020, the average person will have more conversations with bots than with their spouse.”
—Garner Research

Gartner makes a bold claim, but it’s understandable how the future of digital can change so rapidly in just a few short years. Now that we’ve looked back at the trends of 2016, we’re looking forward to the upcoming year and imagining what’s in store for the world of web hosting. To do this, we’re comparing Gartner’s Top Strategic Predictions for 2017 and Beyond with our own expertise to determine what we can expect for the next year of the hosting industry.

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Category: Net Culture | Server & Hosting | Tips
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Why should small businesses run a corporate blog?

Nowadays, more and more companies worldwide are using corporate blogs as an effective content marketing and communications platform. However, many smaller companies are still hesitating, believing that corporate blogs are only for big companies with the means to spend the required money, time and the workforce. However, small and medium-sized businesses can especially benefit from the numerous opportunities a corporate blog can offer.

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Category: Tips
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Expert Interview: Social Network Features

Social networks show how your company handles customer service and can have a positive effect on your reputation.  We interviewed expert Felix Beilharz about the many social media tools and tricks that companies to learn and use.

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Category: Tips
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Expert Interview: What is a Good Website?

If you want to administrate your company successfully in the long term, an optimized online presence is necessary. Do you know what an ideal company website looks like? We asked online marketing and social media expert Felix Beilharz.

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Category: eBusiness | Tips
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Tips and Tricks For Product Descriptions in Online Shops

Have you ever ordered a product online that did not match what you expected from the online shop description? It’s a frustrating experience – for both the dissatisfied customer and the online retailer, who has to handle the return delivery and doesn’t make a sale. In order to avoid such cases, operators of online shops should ensure they have detailed product images and descriptions. Check out our best practices below.

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Category: eBusiness | Tips
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Expert Interview: What is Social Media Marketing? (Part 1)

Facebook and Twitter are excellent for keeping in touch with friends or finding out about a wide range of topics. But have you ever thought about using social media for your business? “Social media marketing” are the magic words. Online marketing and social media expert Felix Beilharz explains what exactly is behind it.

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Category: Tips
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Expert Interview: Search Engine Marketing Do’s and Don‘ts

A website can be perfect, but if it’s not found by search engines, the site isn’t much use for your business. Online marketing and social media expert Felix Beilharz explains what you should consider on the topic of search engine optimization.

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Category: Tips
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