More and more consumers are looking online for information about restaurants before they ever step foot in an establishment. The internet has become a huge resource for information. This means it is more important than ever to have a website for your restaurant. Your web presence will encourage people to visit your establishment.
Setting up a website as a small business owner can seem like a daunting task, but it doesn’t need to be. A simple design with clear and concise content will take very little time with the help of a website building application. Are you still wondering if it is worth your time to build a restaurant website? In this article we will discuss why a website will be beneficial.
Provide basic information to clientele.
Your restaurant website can answer questions consumers may have about your business such as hours of operation, contact information, location, directions, parking, events and special promotions such as happy hour. You can use different tabs to organize this information. Some popular tabs are contact us, location and specials. These basic details are essential for any small business website.
Tell the story of your brand.
A website gives your restaurant the opportunity to convey what your business is about. You can give them an idea of your atmosphere and ambiance through a photo gallery. You should also create an ‘about’ section to talk about your background as a business owner, mission, goals and beliefs as an establishment.
Offer menu and pricing.
By offering a menu online you give your guests an opportunity to decide if your style of food is something they want and can afford. You can also use this to your advantage by discussing banquet or party menu options.
Link social media profiles together.
If you have already set up a Facebook or other social media page for your restaurant, you can connect the two pages giving your business greater online visibility.
For the service industry, ratings and review sites are very popular among consumers considering trying new companies. Many times you will find that one negative review can hinder your restaurant in an immense way. By creating a business website you can provide restaurant reviews or testimonials that you can control. You can do this by providing links to positive press coverage or allowing current customers to submit reviews.
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