Tag Archives: shop

The domain for online retailers: .shop starts today

Online shopping from home is convenient, stress-free and time-saving – accordingly, the number of online shoppers worldwide will further increase in the coming years. With .shop, online retailers now get the perfect domain for marketing their shops on the internet, and now you can order your own .shop domain at 1&1.

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Category: Products | Server & Hosting
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How to Turn Foot Traffic into Web Traffic

Operating a brick and mortar store while also managing a successful online presence can introduce equal parts of chance and challenge. While the time investment can be strenuous, there are strategies that can be implemented to streamline the efforts and easily encourage foot traffic to become Web traffic.

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Category: Tips
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Create an Online Store with Optimal Usability

1&1’s new range of turn-key eCommerce solutions include everything a retailer needs for successful online selling.

The new 1&1 Online Store combines advanced features for creating a shop with full mobile and social media compatibility as well as optimal usability for shoppers.

Key features of the product are:

– Optimization for mobile viewing and ordering
– Social Media: Setting up a Facebook shop and promoting through Twitter, Google+, and Facebook buttons
– Multiple secure online payment options including PayPal, BillSafe and credit card payment
– Conversion in up to 15 languages
– Support for multiple currencies and international shipping methods
– Marketing tools such as a professional newsletter tool, daily deals, customer reviews, and website analytics
– Numerous industry-specific layouts

The new Online Store is priced from $7.99 with a special offer on the Basic package: the 1st year $0.99/month. For more information visit http://1a1s.us/qr.

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Category: eBusiness
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Create Effective Product Descriptions on Your Website – Part 1

Let’s say you have spent a lot of time and invested a lot of resources into making your website perfect. The design elements are attractive, the navigation is user-friendly, and your customers have no problem finding your site in a search. From a brand awareness perspective, your website is already a success, but from a sales perspective, you have one more important step. An effective description written for each of your products on the website could be the difference between a converted sale and lost business. In this article we will touch on a selection of elements that make up a great product description.

1. Distinctive Descriptions – Unless you only specialize in selling one product, each of the descriptions for your products should be unique. This way, your products can be easily differentiated from one another, and search engines won’t react negatively to your website for being repetitive (if the same text is used for multiple products, Google will punish you). You will also want your products to stand out individually from all of the others. Position each of your products as the solution to a specific problem your customers might be having, and it will help them make the right choice.

2. Consistent Style – Even though you want each of your products to have an individual description, you still want to maintain a consistent style in the way you create it. Use the same tone, the same font and length, and even the same way you present the information (bulleted lists, testimonials, etc.). This will make the descriptions easier to read for your audience. It is also important to consider your brand’s overall messaging to be sure you are sticking to the same style. This will promote brand recognition as your audience visits multiple product pages.

3. Answer “Why?” – Many businesses will write lengthy product descriptions explaining exactly “what” their product does, but don’t spend a lot of effort explaining “why” a customer should make the purchase. In addition to explaining every feature about your product line, you should be explaining to your customers why those features are important, and why they will help them solve their own needs.

Check back later today for three more tips for creating excellent product descriptions on your website.

Photo Credit: ©iStockphoto.com/peaz

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Category: Tips
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Create Effective Product Descriptions on Your Website – Part 2

Earlier today we shared three tips for creating the best product pages possible for your business website. When you are competing with similar businesses online, it is important to find a way to stand out from the crowd, and the way you present your products on the website is one of the best ways for customers to notice you.

4. Include Reviews – A lot of online shoppers prefer comparing the products of multiple companies before deciding on a purchase. A great factor for influencing a consumer’s decision, in addition to listing the specific benefits of your product, is by showing the reviews of previous customers. If your website visitors can see that people have used your product in the past and were happy with them, they will be more comfortable buying from your company.

5. Make it Easy – Adding to the idea that customers will be researching several businesses before making an online purchase, you want to make the information as easy as possible to read and understand. Write in short sentences, and use bullet points when possible. Your users might be looking to read the information quickly, so a bulleted list helps them take in a lot of information at once. Also, you want to consider that many of your visitors will be accessing your site from a mobile device, which might make it more difficult to read long descriptions.

6. Optimize – Every page of your website gives you a new opportunity to optimize for search engines. Like we mentioned in the previous post, you definitely want to avoid repeating the same text on each page as this will have a negative effect on your search engine optimization (SEO). In addition to unique product descriptions, it will certainly help your SEO if you include the keywords and phrases that you have previously developed in your keyword strategy.

Photo Credit: ©iStockphoto.com/ricardoinfante

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Category: Tips
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Convert Website Visitors into Sales

The main purpose for all of your online marketing activities is to increase sales for your small business. One of the most common roads to reach that goal is through increasing the overall traffic to your website. This is accomplished through things such as search engine optimization (SEO) strategies, e-mail marketing campaigns, or social media marketing. Once you are successful in driving more viewers to your website, however, how can you convert them into sales? In this article we will list some simple tips for your website, to help complete the conversion once your site has a new visitor.

Check-Out Process

Often times, online shoppers go through the process of adding items to their online shopping cart, only to change their mind and leave the site before finalizing the purchase. This is referred to as “shopping cart abandonment.” This can be caused by a number of issues, such as poor website design, hidden and unexpected costs, or simply cold feet from the consumer. The best way to prevent this is to design a simple-to-use and easy-to-understand online store. The better the experience you can create for your customers, the more comfortable they will feel completing their purchase.

Special Offers

It goes without saying that customers enjoy feeling rewarded when shopping, either in person or on the internet. By providing a special offer on your website – whether it be a discount, rewards program, or other incentive – your visitors will be more likely to explore what you have to offer. If they’ve come to your website in the first place it means they are at least partially interested, so a discounted price could take them that extra step.

Shipping Costs

Many online businesses charge a high amount for shipping their products. They draw traffic to their site by boasting low prices on products, but if they charge $10 for shipping on a $10 product, for example, it is not as attractive to a customer. If you can affordably do it, try to offer free shipping on certain items. This incentivizes your potential customers to buy, since they know that the price of the product is the price that they are actually paying, and that there are no hidden, extra costs. This will also encourage them to return and buy from you in the future, knowing that there will be no shipping cost.

Photo Credit: ©iStockphoto.com/pagadesign

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Category: Tips
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Why Your Restaurant Needs a Website

More and more consumers are looking online for information about restaurants before they ever step foot in an establishment. The internet has become a huge resource for information. This means it is more important than ever to have a website for your restaurant. Your web presence will encourage people to visit your establishment.

Setting up a website as a small business owner can seem like a daunting task, but it doesn’t need to be. A simple design with clear and concise content will take very little time with the help of a website building application. Are you still wondering if it is worth your time to build a restaurant website? In this article we will discuss why a website will be beneficial.

Provide basic information to clientele.

Your restaurant website can answer questions consumers may have about your business such as hours of operation, contact information, location, directions, parking, events and special promotions such as happy hour. You can use different tabs to organize this information. Some popular tabs are contact us, location and specials. These basic details are essential for any small business website.

Tell the story of your brand.

A website gives your restaurant the opportunity to convey what your business is about. You can give them an idea of your atmosphere and ambiance through a photo gallery. You should also create an ‘about’ section to talk about your background as a business owner, mission, goals and beliefs as an establishment.

Offer menu and pricing.

By offering a menu online you give your guests an opportunity to decide if your style of food is something they want and can afford. You can also use this to your advantage by discussing banquet or party menu options.

Link social media profiles together.

If you have already set up a Facebook or other social media page for your restaurant, you can connect the two pages giving your business greater online visibility.

Content creation.

For the service industry, ratings and review sites are very popular among consumers considering trying new companies. Many times you will find that one negative review can hinder your restaurant in an immense way. By creating a business website you can provide restaurant reviews or testimonials that you can control. You can do this by providing links to positive press coverage or allowing current customers to submit reviews.

Photo Credit: ©iStockphoto.com/kgelati1

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Category: Tips
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