The holiday season is a great time for family gatherings, delicious food, and time away from the office. However, this time of year also has a big emphasis on shopping. Consumers are constantly making their shopping lists, and checking them twice! Both in-store and online businesses should take advantage of this shopping spotlight to help increase their end of year sales. Today, social media is considered a beneficial tool strong enough to affect shoppers’ purchasing decisions. To be sure your business is properly leveraging this platform we asked US consumers about the biggest social media mistakes businesses make and how to avoid them. Check out the top 5 mistakes and learn how to avoid them to profit this holiday season.
63% not responding to comments
Not responding or interacting with users was the most common mistake consumers identified for businesses on social media. Facebook, Twitter, Google + and many other social media platforms offer an opportunity for consumers to directly interact with their favorite businesses. This is a great opportunity to increase users’ trust and loyalty to your brand. Be sure to answer and engage with all of your comments, even ones that offer criticism. Knowing that their opinions are heard and considered can go a long way in the eyes on shoppers.