Tag Archives: Social Media

Influencing the Influencer: Do’s and Don’ts

Last year we discussed how positive online reviews can be a great marketing tool for small businesses. Similar to customer reviews, brand advocates on social media (often referred to as “influencers”) help increase brand awareness and also optimize processes, services and products. Using an influencer to promote your brand is not dissimilar from a ringing celebrity endorsement, albeit on a much smaller scale and with a much more authentic, personal tone. So how do you find the right brand advocate? Read on for our do’s and don’ts of influencer outreach.

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Category: eBusiness | Tips
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Business website or social media profile? Combine both channels in 3 steps

Your business website is the base of all online marketing activities, but potential customers may also search for your company on social media, review sites or online registers such as Google Maps. Since business websites may not reach your entire audience, it’s important to meet customers in other areas where they spend time online such as Facebook, Instagram, etc. On the other hand, customers do not get detailed information (such as company information and product details) from social media until they are directly linked to your website. That’s why it’s important to maintain both communication channels in order to reach your customers. Here’s how you can optimize your reach by combining your business homepage and social media networks.

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Category: Tips
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Customer reviews – Which review sites are suitable for my company?

Many small businesses wonder whether they should allow online reviews from customers or not. If the answer is yes, the next question arises: How can this idea be realized? In this article, we explain which channels are best suited for reviews.

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Category: Net Culture | Tips
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Innovative Social Media Marketing: How to Use WhatsApp For Your Company

In order for your company to survive in the long term, you should address potential customers purposefully and stand out from the competition. That means not only relying on company profiles on Facebook and Twitter, but also taking more innovative steps in your marketing communication.  Have you ever thought about using WhatsApp as a communication channel? We’ll discuss the opportunities and risks.

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Category: Net Culture | Tips
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Expert Interview: When Online Marketing Goes Viral

The biggest goal for most published content on social media is to go viral in order to reach and address a huge crowd. Through this, a social media page gains fans, attention and influence. In this interview, social media expert Felix Beilharz shares tips for making content go viral on the internet.

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Category: Net World | Tips
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Why should small businesses run a corporate blog?

Nowadays, more and more companies worldwide are using corporate blogs as an effective content marketing and communications platform. However, many smaller companies are still hesitating, believing that corporate blogs are only for big companies with the means to spend the required money, time and the workforce. However, small and medium-sized businesses can especially benefit from the numerous opportunities a corporate blog can offer.

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Category: Tips
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Which social network suits your company?

Social Media for Businesses

Nearly everyone has an account on a social media platform. Most famous is Facebook with roughly 191.3 million regular users. Many brands and companies take advantage of Facebook’s large user base and include social media activity in their marketing and advertisement plans. When used correctly, Facebook and other forms of social media can be a useful advertising measure, even for small and medium-sized businesses.

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Category: Net World | Tips
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Expert interview: What is Social Media Marketing? (Part 2)

In the first of our two-part interview, online marketing and social media expert Felix Beilharz revealed to us what social media marketing means and what platforms are most suitable for different companies. The second part of our interview discusses the value of a owned business blog and how to drive clicks to videos.

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Category: Net Culture | Tips
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Do’s and don’ts for successful social media marketing – part 1: content and style of writing

Do you belong to the 71 percent of American internet users who use social networks like Twitter or Facebook more than once a week? Chances are good, because social networks are present in most of our daily lives. Many big companies use the popularity of social media to run their own company page and are therefore in constant contact and exchange with their fans and followers.

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Category: Net World | Tips
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The ABC’s of social media

“This post was shared 25 times in my community and my page now has three more likes!” Was that all Greek to you? Don’t worry – no one is a social media pro from the start. In this article, we’ll explain the most important terms used in well-known social networks such as Facebook, Twitter and Instagram and tell you how to properly use them on each channel.

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Category: Net World | Tips
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