Tag Archives: Statistics

The Secret to Acquiring a Top-Notch Staff

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It is a constant competition when searching for new career paths and opportunities. Candidates are often just another applicant in a sea of hundreds so it can be difficult to stand out. As a business owner, you strive to create a team that is innovative, driven and willing to go the extra mile but filtering through the stack of resumes can be daunting, until now. Look for applicants that have…

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Category: Net Culture
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Americans Spend Around 40 Minutes Each Day on Facebook

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Facebook’s Q2 earnings shed light on the social network’s vast adoption within the United States. In fact, it proved that the average person in the United States spends 40 minutes every day on the site. This means that we are each spending more than ten days in the entire year communicating with friends and family, sharing photos and videos, exploring Facebook profiles, and researching businesses via social pages.

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Category: Tips
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Jumpstart Your Dream Biz by Grabbing that Domain Name!

Your Domain

The dream of starting one’s own business has never been stronger. In a University of Phoenix survey, 63 percent of people in their 20s either owned their own businesses or wanted to someday, and of those who were not already entrepreneurs, 55 percent hoped to be in the future.

Millennials aren’t the only demographic group making a play for their entrepreneurial destiny. Downsized execs, stay-at-home Moms, weekend warriors, part-time guerilla marketers who need to supplement their current incomes and senior citizens who want to embark on a new career as “Encore Entrepreneurs,” are all eager to embrace the dream of small business ownership.

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Category: Tips
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Infographic: Email Marketing Facts & Figures

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Companies executing marketing campaigns should consider email as a valuable tool to help the business meet its goals. With 9 out of 10 consumers in the US checking their email on a daily basis, this medium is an effective tactic for reaching your target audience.

1&1 has put together the following infographic to outline just how crucial an email marketing strategy can be for your business:

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Category: Net Culture
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To Social, or Not to Social?

Social Media Newspaper

Business owners often ponder whether venturing to social media is the right strategic move for their business. While every business is different with unique missions, target audiences and offerings, the answer always holds true: YES!

Social media has proven to be one of the best techniques for business owners to connect with their audience no matter what time of day it is. In fact, social media has become the top Internet activity with Americans spending an average of 37 minutes per day on the outlets. It has not only become a way to pass time, but a technique for consumers to conduct research and communicate – both determining factors when deciding to do business with a company.

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Category: News
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When to Relaunch Your Website – A Checklist

With every aspect of marketing, there comes a time when things become outdated or out of style. A business website is the same way. For example, ten years ago or more, it was common for many websites to be very low on actual information, and search engines were not relied upon nearly as heavily as they are today. Because of the ever-changing landscape of the internet, even the best websites need to be retooled and relaunched from time to time.

With a website relaunch, there are inherent opportunities and risks. Read the checklist below to determine whether or not it might be necessary to start thinking about it for your business.

  • Has it been more than two years without a fundamental change to your current Web presence?
  • Does your website illustrate the most accurate and recent public image of your company? Has your corporate identity changed since the website was created?
  • Look at the website of your major competitors. How would you rate their sites compared to your own presence on the Internet?
  • Regularly check the statistics of your website visitors and analyze the figures to determine which pages are clicked most frequently. How long have visitors been looking at your website?
  • Is your website found by search engines? You can test this on a regular basis yourself, by entering specific keywords and analyzing the results.
  • Do you use a Content Management System (CMS), which allows you to update online content quickly?
  • Slip into the role of a customer:  Can you find the information they seek quickly on your website? What about the functionality of the site?
  • Is your web site accessible so that, for example, a blind person can receive the information?

Based on how many of those questions you need to answer with a “no”, you may not be using the full potential of your Internet presence. Check out our previous article for more reasons to revamp your website.

Photo Credit: ©iStockphoto.com/cginspiration

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Category: Tips
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