Around 53 percent of American adults have seriously considered starting their own business, according to new research recently released by 1&1 Internet, Inc. The data from over 1,300 Americans shows that in recent years many have weighed their options for increasing their household income. The minimum income expectation from efforts to start a side business is on average $50,000 gross per year. The study would suggest that US entrepreneurial spirit remains strong. 1&1 advises anyone considering starting a new business project to think about the online tools available today that can greatly increase chances of business success and more flexible working.
Around 20 percent of those surveyed have considered starting a side project in tandem to their existing job, in order to boost family income. Other primary motivations included the opportunity to be their own boss (24 percent), a better work/life balance or family life (19 percent), and passion for a hobby (21 percent). Perhaps unsurprisingly, the desire to start an enterprise does decrease with age. Those aged 35-44 years are most driven towards launching a business (67 percent).
An interesting aspect of the study is the average US expectation for the amount of secondary income that would make creating a start-up business worthwhile. The average US requirement was $50,384 gross per year from such a project. This figure is much lower yet comes in second to the highest expectation, that of Germany with its average being $67,039. The US is followed by Spain, $43,750, and then UK, requiring $38,148.
Robert Hoffmann, CEO Hosting, 1&1 Internet, comments, “The Internet makes it much easier today to start a business. A powerful website and the right tools to attract customers can often be the key needed to transform a business dream into a real life success. Modern website packages deliver the necessary eBusiness elements for attracting, interacting and transacting with online consumers – ready to place your website on top of search engines and connect you with Internet communities like Facebook, Twitter and eBay. Since you can use these powerful tools over the Web with no software or programming skills needed, starting a website is easier than many realize – the result being that a sideline or hobby business can become economically feasible and conducive to work/life balance.”
Internet Psychologist Graham Jones believes that Internet-based tools can certainly help entrepreneurs to succeed. Jones comments, “Research over the past few years has shown that when people use the Internet as the focus of their business, their productivity goes up. If only more people would tap into the online tools available, they too could run productive businesses which are using the extensive knowledge available online to give them a competitive edge.”
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