Video and marketing go together like peanut butter and jelly. You could attempt to consume them separately, but the effect wouldn’t be nearly as satisfying, and what’s the point of doing something if you’re not going to do it right?
In May, YouTube celebrated its 10-year anniversary which got us all thinking about how far video has come in the past decade. Once upon a time, a business looking to create video content required an entire marketing team and a big budget. Creating video content wasn’t necessarily a priority for smaller businesses, which was fine because consumer expectations were different as well. This was an era before smart phone technology ensured that almost everyone has immediate access to the necessary tools to both create and watch videos.