Tag Archives: Traffic

5 Things To Do After Writing A Blog Post To Boost Visits

Blogging is a great communication tool for all organizations. A blog can help to give your company a personality, showcase products and services in a narrative fashion, and increase traffic to your website. But, once you have a blog, how do you get visitors to notice it? While there are several different ways to enhance the popularity of your blog, here are five simple steps you can take right now.

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Category: Tips
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Turning Web Traffic into Foot Traffic

Open store sign

Many business owners work tirelessly for months, or even years to gain significant traffic to their website. Facebook likes, retweets, or other engagement across online platforms can attribute to this great accomplishment. But what if you have achieved this traffic goal online but not still lack the attention to your physical location?

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Category: Net Culture
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Wrap Up: This week on the 1&1 Blog

Most Popular 1and1 Articles

In case you missed it: this week in the 1&1 Blog we provided tips for how to turn foot traffic into Web traffic, addressed using video and a .VIDEO domain name to boost your business, discussed the new 1&1 MyWebsite 8, and more! Here are some highlights from recent articles.

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Category: Blog Wrap-Ups
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How to Turn Foot Traffic into Web Traffic

Operating a brick and mortar store while also managing a successful online presence can introduce equal parts of chance and challenge. While the time investment can be strenuous, there are strategies that can be implemented to streamline the efforts and easily encourage foot traffic to become Web traffic.

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Category: Tips
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7 Tips for Delivering Compelling Blog Content

Just how thorough are you are when you blog? You’ve diligently chosen a layout and applied formatting so that your words are clear and legible on-screen. You’ve picked a mix of content that should – in theory – be an attractive draw to your target audience. Your post schedule is both frequent and consistent, yet you’re still struggling to draw visitors in.

It doesn’t matter how well you promote your blog, or craft compelling headlines to draw people in, ultimately it’s the quality of your posts that will keep them coming back. Read on for some of our best tips and tricks for delivering good, compelling content.

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Category: Tips
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Hosting A Competition To Increase Blog Visits

There are various tactics that can increase the number of people who read your blog. Analyzing traffic sources and patterns can help identify areas of improvement. If you’re looking for one quick and easy way to increase visitors, then holding a competition could be a good solution. A great contest, well-planned and executed correctly, can provide significant brand awareness and traffic to your site. Keep these eight tips in mind to maximize the benefits of your contest:

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Category: Tips
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Evaluate Your Business Goals

It is never a bad time to evaluate your business goals. So as we begin the month of November, it makes sense to measure your company’s performance with two months left in the year. Are you on track to meet your goals? Or do you need a boost to not fall short of expectations? In this article we will discuss some common areas to review to evaluate your online business success.

Website Traffic
Website traffic, or the amount of visitors that come to your website, is a very easy thing to measure, and one major component to judging the success of your online presence. You should always establish, evaluate, and reassess the expectations of your website traffic, with the obvious goal of increasing over time. With two months left in the year, are you on track to meet your targets? If you are not up to par with your predictions from earlier in the year, it’s not too late. Think of ways you can boost the traffic to your website, such as email campaigns or online advertising, to make a difference.

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Category: Tips
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Three Ways a Company Blog Can Increase Sales

In the past we have discussed why it is important to establish and maintain a blog for your business. One of the most convincing arguments for having a blog is the impact it can have on your overall sales. There are a handful of ways that you can attribute a sales increase to you blog activity, and in this article we will highlight a few of those.

1. More Web Traffic

Of course the biggest indicator of success is the increase of Web traffic you receive to your website because of the blog. An increase in traffic will hopefully correlate to an increase in revenue as well, since you have more visitors to potentially convert into a sale. However, a secondary benefit is the improvement in search engine optimization (SEO) that your blog activity can create. By creating new content on a consistent basis, the impressions that your business generates in search engines such as Google will steadily increase. This is thanks to more pages being indexed, and Google seeing your business as more relevant for searchers.

2. Expertise

Another area – while not immediately recognized as a contributor to sales – is the portrayal of your industry expertise. More often, consumers are turning to the internet to research a product or service before making a purchase decision. Depending on what you specialize in, demonstrating your expertise via the company blog could be the deciding factor for a lot of your potential customers. By providing content that can answer a lot of the questions that buyers may have in your industry, customers will view your business as a reliable and trustworthy source. Establishing this kind of brand recognition will most likely lead to an increase in sales.

3. Relationships

In addition to the last point about brand recognition, customers are more likely to do business with your company if they feel they have a relationship with you. This is a form of brand loyalty that you strive for in your marketing efforts. You can build customer relationships through your blog not only by providing the expertise as listed above, but also by communicating with them. Provide a way for users to leave feedback on the blog, and respond those comments in a timely manner. Whether they are questions, comments, or even complaints, your efforts will be valued if you take the time and show you care about each one. Additionally, you may want to consider showcasing your unique and most loyal customers in a blog post. This will show other visitors that you care about your customers, and also that other people who buy from you have had success with your products.

Photo Credit: © momius – Fotolia.com

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Category: Tips
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Creating Social Media Goals

 Your small business is probably on at least one social network by now, but how are you measuring the success of your efforts? Creating a system of goals for your social media networks is essential in order to identify impact and effectiveness. Once you have clear goals you can measure what campaigns are successful for your business on social media and what posts may need some adjustment.

In order to decide what goals you would like to set for your social media efforts, brainstorm ideas on what you need to improve your business overall. Then determine how social media can impact the goal you have set for improvement. Here are a few examples of goals for a social media campaign to focus on:

Sales. For many small business owners, converting time spent on social networks to money is the most important goal of any social media campaign. In order to drive sales from social media, you can create links that lead back to your website for items sold online. Another option is to provide specials on social media that aren’t promoted anywhere else. Social networks are also useful for word of mouth sales generation. Try to avoid publishing too many posts promoting products, but make sure that sales are a measurement you focus on in your social media goals.

Web Traffic. Increasing web traffic is important to your social media campaign because you want your customers and potential customers to be interested in your product. Interest will lead to people going to your website to learn more about your business.

Reputation and Awareness. Online review sites and social media have led to a lot of negative attention for businesses. This makes it an important goal to focus on improving your online reputation. You can use tools such as testimonials and reviews for online reputation on social networks. Brand awareness is also an important goal to consider because it is the number of people who are receiving your social media messages.

Customer Relations. An important goal for your social media efforts is to measure customer relations and interactions. Satisfied customers on social media prove that your efforts are being put to good use.  Having happy customers on social media is an important goal to focus on. Another facet of this goal is to have customer engagement.

Lead Generation. Social media is effective at creating genuine relationships which can be useful in nurturing leads for sales. Another way to generate leads through social media is through learning about your customers and what they are looking for in new products or services.

In order to ensure your social media efforts are producing tangible results you must have clear and defined goals. This is essential because as a small business owner, your time is stretched across many obligations and everything you do must have a purpose. Look for our follow up article on how to measure your social media goals after you have created them.

Photo Credit: ©iStockphoto.com/ayzek

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Category: Tips
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How to Manage Analytics Monitoring

If you manage the website for your business, you hopefully have some type of analytics program set up to find out how many visitors stop by each day, week, or month. Are you taking that one step further to see what actions your visitors are making once they reach your website? With an analytics tool, such as Google Analytics, you can (and should) find out more information regarding user behavior. The information you learn can be used to optimize your site to specifically meet the needs of your audience.

To make an accurate assessment, however, you need to continually monitor these tools, rather than just taking a single look at each piece of data. In order to make the ideal adjustments to your website, to create a better experience for your visitors, you must evaluate trends and changes over time to determine what your website’s next steps should be. The results of this analysis can then lead to changes on your website.

What to do with the information

The first thing you should analyze is, over a set period of time, what is the number of pages visited by an average user, and what is the most common path a user takes through your site. This can be broken down even further by asking the following questions:

  • How do first-time visitors behave?
  • How do returning visitors behave?
  • Where do they come from and how long do they stay on the site?
  • What are some navigation weaknesses?  (pages that receive few clicks, despite good content)
  • Are there any dead links?
  • Which keywords lead users to your website and which do not?

Check regularly to ensure that any measures you take are successful, and which are in need of improvement. As you adapt your website strategy based on the analytics trends you have discovered, you should continually monitor whether those trends are changing for the better or for the worse. In other words, analytics is not simply something you can “set and forget,” but is an important tool in your marketing plan that should be constantly evaluated.

Photo Credit: ©iStockphoto.com/nan104

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Category: Tips
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