Tag Archives: Trends

IT trends in retail: Innovation drivers to know in 2017

Especially for retail, the investment in information technology is important more than ever before. Missing important trends can lose customer leads quickly. These are a few of the trends and innovation drivers that IT decision-makers in retail will have to deal with in the New Year.

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Category: News
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Three Web Hosting Trends to Keep an Eye on in 2017

“By 2020, the average person will have more conversations with bots than with their spouse.”
—Garner Research

Gartner makes a bold claim, but it’s understandable how the future of digital can change so rapidly in just a few short years. Now that we’ve looked back at the trends of 2016, we’re looking forward to the upcoming year and imagining what’s in store for the world of web hosting. To do this, we’re comparing Gartner’s Top Strategic Predictions for 2017 and Beyond with our own expertise to determine what we can expect for the next year of the hosting industry.

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Category: Net Culture | Server & Hosting | Tips
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A Look Back at the Top Hosting Trends of 2016

As technology continues to evolve and improve, so do the growing expectations of savvy web consumers. And when it comes to choosing a web hosting service provider, cost, flexibility, reliability and service aren’t just the first qualities that come to mind. Because the industry has grown exponentially in just a few short years, it creates a higher set of standards for consumer choices. But before we make our predictions for hosting market trends next year, we’re taking a look back at the most influential developments of 2016.

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Category: Net Culture | Server & Hosting | Tips
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Top Trends for Cloud Computing in 2017

A recent study by Forrester Research shows just how quickly businesses are adapting to cloud computing. As the study notes, one of the most exciting forces in tech in the last decade has been the dawn of cloud computing. But now, the technology has evolved from its disruptive beginnings to being an essential service for many enterprises.

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Category: 1&1 Cloud App Center | 1&1 Cloud Server | Cloud | News
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Wrap-up of this week’s top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on this week’s most popular 1&1 blog posts, we identified the top trends for online businesses in 2015, shed light on how you can better protect your WordPress website, discussed ways to improve your blog, addressed a security vulnerability for RevSlider WordPress plugin, and named 7 ways for creating valuable blog content.

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Category: Blog Wrap-Ups
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What to Expect Online in 2015. Are You Taking Advantage?

eCommerce

Though it is still early in the year, it is the perfect time to evaluate the development of the Web and predictions of what is to come. In the tech world, there has been some speculation about what to expect in 2015, especially when it comes to businesses. We have identified some Internet trends that you, as a business owner, should be prepared for and determine how you can use them to your advantage.

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Category: Net Culture
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What Will your Phone Do Next?

mobile 2015 infographic from Kona Company

Try to think of something your phone cannot do these days – pretty challenging right? Every year technology takes another giant leap forward and we are left with new innovations impacting our daily lives. Smartphones have perhaps seen some of the biggest developments in the past years. Apps, social media, games and shopping via mobile have all become the norm for many users.

The trend towards being mobile does not seem to be slowing down as people become increasingly more reliant on their phones and other mobile devices. In fact, mobile adoption is growing at a rate eight times faster than Web adoption. It is projected that by 2017, 87% of connected devices will be tablets or smartphones, as opposed to traditional desktops which will make up only 13%.On more recent driving factor is the rise of readily available public wifi services is making it much easier to stay connected anywhere, anytime.

So what does this mean for businesses?

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Category: News
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Wrap-up of this week’s top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on this week’s most popular 1&1 blog posts, we discussed the top free WordPress themes, emerging Web hosting trends, responsive designs, the top new TLDs registered with 1&1, and what happens to email after you hit “delete.”

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Category: Blog Wrap-Ups
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Marketing Tools Bring More Business to Facebook

Since Facebook first started allowing businesses to create pages for themselves in 2007, the number of companies with a Facebook Page has nearly doubled, from 43 percent to 83 percent in 2012, according to market research firm eMarketer. By 2014, it is expected that the percentage of businesses on Facebook will increase to 88 percent. The dramatic increase is due largely in part to the marketing tools that Facebook continues to offer. Sponsored Stories, Reach Generator, and other advertising options have created an appealing avenue for many businesses, and more and more companies continue to take advantage of the vast audience on the social network each year.

This trend is crucial for small and medium businesses looking to get started with a presence in social media. With nearly 9 in 10 companies having a Facebook presence in the next few years, it is likely that most – if not all – of your competitors are marketing themselves on the site. It is more important than ever to stay ahead of your competition. Currently, there are 11 million businesses on the social network.

However, keep in mind that with the increase in business tools that Facebook rolls out, it becomes slightly more complex to successfully use your page for marketing. As these elements keep changing, it is essential to stay on top of the new functionality, and new advantages that the tools have to offer. With each new marketing technique, business owners need to learn how to most effectively use Facebook for their business.

It will be interesting to see if business pages on Facebook see sustained growth even beyond 2014. At the moment, it appears that businesses cannot afford to avoid a social presence, without potentially losing business to competitors.

Photo Credit: ©iStockphoto.com/courtneyk

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Category: Tips
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