Since Facebook first started allowing businesses to create pages for themselves in 2007, the number of companies with a Facebook Page has nearly doubled, from 43 percent to 83 percent in 2012, according to market research firm eMarketer. By 2014, it is expected that the percentage of businesses on Facebook will increase to 88 percent. The dramatic increase is due largely in part to the marketing tools that Facebook continues to offer. Sponsored Stories, Reach Generator, and other advertising options have created an appealing avenue for many businesses, and more and more companies continue to take advantage of the vast audience on the social network each year.
This trend is crucial for small and medium businesses looking to get started with a presence in social media. With nearly 9 in 10 companies having a Facebook presence in the next few years, it is likely that most – if not all – of your competitors are marketing themselves on the site. It is more important than ever to stay ahead of your competition. Currently, there are 11 million businesses on the social network.
However, keep in mind that with the increase in business tools that Facebook rolls out, it becomes slightly more complex to successfully use your page for marketing. As these elements keep changing, it is essential to stay on top of the new functionality, and new advantages that the tools have to offer. With each new marketing technique, business owners need to learn how to most effectively use Facebook for their business.
It will be interesting to see if business pages on Facebook see sustained growth even beyond 2014. At the moment, it appears that businesses cannot afford to avoid a social presence, without potentially losing business to competitors.
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