Your business website is the base of all online marketing activities, but potential customers may also search for your company on social media, review sites or online registers such as Google Maps. Since business websites may not reach your entire audience, it’s important to meet customers in other areas where they spend time online such as Facebook, Instagram, etc. On the other hand, customers do not get detailed information (such as company information and product details) from social media until they are directly linked to your website. That’s why it’s important to maintain both communication channels in order to reach your customers. Here’s how you can optimize your reach by combining your business homepage and social media networks.