Tag Archives: Twitter

Business website or social media profile? Combine both channels in 3 steps

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Your business website is the base of all online marketing activities, but potential customers may also search for your company on social media, review sites or online registers such as Google Maps. Since business websites may not reach your entire audience, it’s important to meet customers in other areas where they spend time online such as Facebook, Instagram, etc. On the other hand, customers do not get detailed information (such as company information and product details) from social media until they are directly linked to your website. That’s why it’s important to maintain both communication channels in order to reach your customers. Here’s how you can optimize your reach by combining your business homepage and social media networks.

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Category: Tips
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Which social network suits your company?

Social Media for Businesses

Nearly everyone has an account on a social media platform. Most famous is Facebook with roughly 191.3 million regular users. Many brands and companies take advantage of Facebook’s large user base and include social media activity in their marketing and advertisement plans. When used correctly, Facebook and other forms of social media can be a useful advertising measure, even for small and medium-sized businesses.

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Category: Net World | Tips
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Expert Interview: Social Network Features

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Social networks show how your company handles customer service and can have a positive effect on your reputation.  We interviewed expert Felix Beilharz about the many social media tools and tricks that companies to learn and use.

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Category: Tips
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Expert Interview: What is Social Media Marketing? (Part 1)

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Facebook and Twitter are excellent for keeping in touch with friends or finding out about a wide range of topics. But have you ever thought about using social media for your business? “Social media marketing” are the magic words. Online marketing and social media expert Felix Beilharz explains what exactly is behind it.

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Category: Tips
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Do’s and don’ts for successful social media marketing – part 2: timing and community

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In part 1 of this blog series, we talked about what to post on social networks and how to address your followers. Part 2 is about how to time posts perfectly and interact with your fans and followers in a professional way.

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Category: Tips
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5 Step Twitter Profile Makeover That Shows Off Your Brand

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It’s been a year since Twitter rolled out its new profile design, placing images front and center when you visit a profile page. For businesses and marketers the redesign offers a fabulous opportunity – the chance to firmly associate your branding (logo, color scheme, and so on) with your Twitter profile. Here are five quick tips to ensure your profile is doing its part to raise your social visibility.

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Category: Net Culture
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11 Tips and Tricks to Write Quality Tweets

Twitter

Content is king, even in the world of 140-character Tweets. In this blog post, I’ll reveal some useful tips and tricks for getting your profile noticed through the quality of your posts.

  1. Target the right topics

Keep an eye on the trending topics in your timeline – look for hashtags relevant to your business and contribute to the conversation. Make sure what you add is valuable, and the hashtags will instantly make you visible to a larger audience. Consider adding a second, equally relevant, hashtag to widen your reach further.

  1. See what works
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Category: Net Culture
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Social Media – Identifying the Right Platforms For Your Business

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For quite some time now social media has found its way into our everyday lives, equally present in business and personal relations. It changed the way people communicate by enabling them to easily share content like news, pictures, videos etc.

For the vast majority of Internet users, social media is an essential part of their digital life, especially when it comes to interaction with businesses. Due to the incredible demand of proper management of these outlets, it’s no wonder why larger businesses have dedicated teams for these purposes.

Just as each business is unique, so are social media networks. Each holds different pro’s and con’s which can help cater to different industries and missions.

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Category: Tips
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The Social Schedule: Best Times to Post on Social Media

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Deciding how often to post to social media platforms is hard enough without having to determine what day of the week and what time of day to post. However, understanding the most opportune times to publish content in order to increase engagement is an important part of running successful campaigns on multiple social media platforms. Use the infographic below to quickly reference the best schedule for reaching your audience on Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Google+.

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Category: Tips
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Wrap-up of this week’s top articles from the 1&1 Blog

Most Popular Blog Posts

To catch you up on this week’s most popular 1&1 blog posts our WordPress Specialist attended WordCamp Norway, we discussed the SMB impact of Twitter’s Mobile Video, uncovered what ‘the cloud’ really means, advised how to best manage multiple social media platforms, and discussed hashtag usage.

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Category: Blog Wrap-Ups
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