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How the domain name system works: the big domain glossary part 2

Why does a website appear after entering the domain? Where are domain and website information saved and how are they connected? In this article, our big domain glossary tells you everything you need to know about the domain name system (DNS), root server and IP address.

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Category: Net Culture | Net World
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How Will New TLDs Change the Internet Landscape?

With the new top level domains (TLDs) to be introduced over the next few years, the internet landscape is going to be changed in many ways. The new TLDs will make it easier for companies and private individuals to register a new, easy to remember domain name and adjust it to their needs. In addition to regional domain names, there will also be industry-specific domain endings to choose from. For internet users, it will become easier to find relevant and important information much faster. Further, one of the biggest things that will change is the appearance of domain names as there will be many more options to choose from than in the past. The difficulty of finding a domain for your website could therefore be a thing of the past.

Cities and regions all around the world are going to get their new regional domain extensions. With TLDs such as.nyc, .boston and .miami, this option allows names like www.restaurant.nyc or www.hotels.miami to find a new place in the internet landscape. By using one of the new regional TLDs, local companies can stand out against competitors who do not adapt their domain name to this new development. At the same time, visitors and potential customers will be able to find suitable businesses much faster. In search engines like Google, the new TLDs should be found much easier, so that www.hotels.miami should appear as one of the first listings in search results.

Thanks to the new TLDs, companies will have the chance to choose from different industry specific domain names. For example, a real estate agent could register the domain www.miller.estate, and a plumber could choose the domain name www.smith.plumbing to make sure their clients can easily remember their internet address. Even different aspects of a company can be represented by appropriate top level domains in the future. A customer service department could be represented by www.company.support and the online store could be reached using the domain www.company.shop. Potential customers will have an easier time understanding which website to choose for their interest or request, and remember these specific pages more easily to return to them when needed.

The new TLDs will lead to many more possibilities when it comes to choosing a new domain name. Some internet users might be worried about the new changes, but over time, the new TLDs will become just as standard. New TLDs allow companies to create logical, easy to remember combinations for their company name. At 1&1, you can already pre-register your new top level domain at: www.1and1.com/new-top-level-domains.

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Category: Net Culture
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The Importance of Registering Multiple TLDs

As most business owners understand, one of the first steps to establishing an online presence for a company is the selection of a domain name. As one of the most important elements of your website, the domain name is what your current and potential customers use to find your website on the internet. One part of this element that might not be as obvious to small business owners is the need to register your domain under multiple top-level domains (TLDs) such as .com, .org, or .co.

The reason one might want to register the same name under more than one TLD is for brand protection. For instance, if your company is called Example Company, your audience will type “ExampleCompany” into their Web browser, but could guess “ExampleCompany.com” when your website is actually at “ExampleCompany.net.”

By registering a domain name with several TLDs, you can capture the most amount of traffic while protecting your brand at the same time. Even though you can redirect all of the names back to the same website, simply having multiple domains prevents other people from registering them, and makes it easier for visitors to find you.

This has been common practice by businesses for several years, but lately the domain namespace has become very crowded, especially in the most popular .com TLD. Due to how many names are registered with .com every day, it has become progressively harder to get a name that is short and memorable.

Fortunately, with the introduction of many new TLDs being released in the next few years, the options for small business owners will increase. With more specific industry and geographic TLDs such as .restaurant or .miami, you can register your business name under a brand new TLD, and have a much better chance of it being available.

Even if you already have the name you want under a .com and other traditional TLDs, it is worthwhile to consider which new TLDs make the most sense to register for your business, so that you can continue to protect your brand. Check out 1&1’s pre-registration portal at http://www.1and1.com/new-top-level-domains.

Photo Credit: ©Spectral-Design – Fotolia.com

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Category: Tips
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Have You Pre-Reserved a Web Address with a New gTLD?

Recently, 1&1 Internet launched a portal offering pre-reservation for the latest generation of Internet addresses – or ‘new gTLDs’. The new wave of domains will see many attractive new endings to be launched such as .tech, .shop, .blog, .music and .web.  1&1’s portal offers the chance to express interest in registering such domains and provides a range of informative advice and news on the subject. The new domains will play an important role in determining future online identity and will become increasingly important for businesses to consider.

Over the next three years, the creation of more than 1,000 new gTLD domains will mean a revolution in the way we identify websites. As well as using a .com, websites will also leverage addresses relevant by theme – such as subject area, geographical location, website type, business industry, etc. The launch will mean a less crowded Internet, as there will be a greater range of options for an Internet address. For business owners, the result will be great new potential for capturing traffic and developing their digital branding. For many new gTLDs, there will be significant interest from all around the world. Therefore, to ensure best chances of success, we recommend business owners and individuals to pre-reserve domains early.

1&1’s new pre-reservation portal, www.1and1.com/new-top-level-domains, is a useful way for website owners to browse the new domain endings and make a risk-free pre-reservation for their relevant domain name choice. With its portal, 1&1 offers the ability to express an interest in purchasing the domains early in the process. While a pre-reservation does not guarantee that a domain will be purchased, it is a highly useful step in considering options, and laying foundations within the imminent new landscape of Web addresses. The website is also a valuable source of domain news, expert advice articles and practical tips for those planning their domain portfolio.

An important topic for business owners to consider is their success on popular search engines such as Google. In recent months, search engines have begun to detail how their algorithms will be adapted so that new gTLDs will index as highly as regular domain endings. The largest have indicated that if a new domain is reflective of a website’s content, it will become a key ingredient in their delivering of the most relevant search results for consumers. This development means that new gTLDs are already becoming attractive to brand and trademark owners online.

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Category: eBusiness
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How Not to Choose a Domain Name – Common Mistakes

Choosing the perfect name for your business is crucial to your brand reputation. Choosing the appropriate Web address for your business is just as vital. Unfortunately, we’ve seen a lot of companies make mistakes in the domain name selection process. The following list is exactly how you should NOT choose the domain name for your business’s website – don’t make these common mistakes.

Going on and on and on…

Long domain names are hard to read and hard to remember. Keep your domain as short and relevant as possible. By making it easier for your customers, you’ll stay top-of-mind. For example: 1and1.com is a lot easier than 1and1internetchesterbrookpa.com.

Numerical Substitutions and Shorthand

Abbreviations, like substituting a number for a common word, are easily misinterpreted. When deciding on a domain name, listen to it spoken aloud. Could your domain spelling cause confusion? For example: avoid substituting “2” for the word “to,” “gr8” for “great,” “u” instead of “you,” and so on.

Hyphens

Unless a hyphen is always a part of your business’s name, it’s better to avoid them. Similar to numerical substitutions, these domains are often misunderstood when spoken and forgotten when typing.

Trademark Violations

There are a variety of legal considerations to keep in mind when choosing a domain name. Among others, ensure that you are not violating any existing trademarks. Make your domain unique to your business to avoid any misunderstandings.

Using a Lot of Keywords

Keywords can be helpful to show what your business does, but too many keywords look sloppy and confusing. In terms of SEO, keywords in your domain name are not as important as the text on your website.

An Irrelevant Domain Name

Your online presence is a representation of your business and the industry you are in. Sometimes, when a preferred domain is already reserved, companies create a Web address that is not synonymous with their business name.  We strongly suggest that you use the name of your business as it will make a more memorable impression and positive impact on your business’s appearance in search results.

Thinking It Must be a .COM

.COM is definitely the most popular Top-Level Domain (TLD), but there are other options. As the Internet becomes more populated, preferred domain names become harder to obtain as they are often already registered by another user. If the .COM version of your preferred domain is already taken, try a different extension like .NET, .BIZ, or .US. In response to this growing dilemma, the Internet Corporation for Assigned Names and Numbers (ICANN) will be releasing a realm of new generic TLDs that will be available starting around the end of 2013 and extending for the next few years. Some examples of the new TLDs that will become available are .restaurant, .music, .blog, .car, and many more. This will allow businesses to use their name as the domain without sacrificing their reputation.

Choosing the Wrong Extension

It’s important to select the TLD that is most relevant to the industry and business it represents. Some TLDs may reflect your business more accurately thank others. For example, a non-profit could choose a .ORG domain. Domain extensions denoting a location (.US, .CO.UK, etc.) may also help to ensure site visitors that they are on the correct page. With the upcoming launch of new TLDs, the list of possibilities will increase to include over 700 domain extensions. Take your time and consider all of the possible options. You can pre-reserve one of the new TLDs with no obligation at http://www.1and1.com/new-top-level-domains.

Photo Credit: © Jezper – Fotolia.com

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Category: Tips
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What Do New TLDs Mean for the Internet Landscape?

With the new top level domains (TLDs) to be introduced over the next few years, the internet landscape is going to be changed in many ways. The new TLDs will make it easier for companies and private individuals to register a new, easy to remember domain name and adjust it to their needs. In addition to regional domain names, there will also be industry-specific domain endings to choose from. For internet users, it will become easier to find relevant and important information much faster. Further, one of the biggest things that will change is the appearance of domain names as there will be many more options to choose from than in the past. The difficulty of finding a domain for your website could therefore be a thing of the past.

Cities and regions all around the world are going to get their new regional domain extensions. With TLDs such as.nyc, .boston and .miami, this option allows names like www.restaurant.nyc or www.hotels.miami to find a new place in the internet landscape. By using one of the new regional TLDs, local companies can stand out against competitors who do not adapt their domain name to this new development. At the same time, visitors and potential customers will be able to find suitable businesses much faster. In search engines like Google, the new TLDs should be found much easier, so that www.hotels.miami should appear as one of the first listings in search results.

Thanks to the new TLDs, companies will have the chance to choose from different industry specific domain names. For example, a real estate agent could register the domain www.miller.estate, and a plumber could choose the domain name www.smith.plumbing to make sure their clients can easily remember their internet address. Even different aspects of a company can be represented by appropriate top level domains in the future. A customer service department could be represented by www.company.support and the online store could be reached using the domain www.company.shop. Potential customers will have an easier time understanding which website to choose for their interest or request, and remember these specific pages more easily to return to them when needed.

The new TLDs will lead to many more possibilities when it comes to choosing a new domain name. Some internet users might be worried about the new changes, but over time, the new TLDs will become just as standard. New TLDs allow companies to create logical, easy to remember combinations for their company name. At 1&1, you can already pre-register your new top level domain at: www.1and1.com/new-top-level-domains.

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Category: Net Culture
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Brand Protection – Importance of Registering Multiple TLDs

As most business owners understand, one of the first steps to establishing an online presence for a company is the selection of a domain name. As one of the most important elements of your website, the domain name is what your current and potential customers use to find your website on the internet. One part of this element that might not be as obvious to small business owners is the need to register your domain under multiple top-level domains (TLDs) such as .com, .org, or .co.

The reason one might want to register the same name under more than one TLD is for brand protection. For instance, if your company is called Example Company, your audience will type “ExampleCompany” into their Web browser, but could guess “ExampleCompany.com” when your website is actually at “ExampleCompany.net.”

By registering a domain name with several TLDs, you can capture the most amount of traffic while protecting your brand at the same time. Even though you can redirect all of the names back to the same website, simply having multiple domains prevents other people from registering them, and makes it easier for visitors to find you.

This has been common practice by businesses for several years, but lately the domain namespace has become very crowded, especially in the most popular .com TLD. Due to how many names are registered with .com every day, it has become progressively harder to get a name that is short and memorable.

Fortunately, with the introduction of many new TLDs being released in the next few years, the options for small business owners will increase. With more specific industry and geographic TLDs such as .restaurant or .miami, you can register your business name under a brand new TLD, and have a much better chance of it being available.

Even if you already have the name you want under a .com and other traditional TLDs, it is worthwhile to consider which new TLDs make the most sense to register for your business, so that you can continue to protect your brand. Check out 1&1’s pre-registration portal at http://www.1and1.com/new-top-level-domains.

Photo Credit: ©Spectral-Design – Fotolia.com

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Category: Tips
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Protect Your Business from Cybersquatting

Taking a lesson from experienced business tycoon Donald Trump – learn how you can protect your business from online crime by creating an extensive domain portfolio

In April of 2013 famed entrepreneur and business mogul Donald Trump was victim to the online crime of cybersquatting. In 2007, Trump’s organization announced that it would be expanding their hotel efforts to Southeast Asia. One individual took notice and proceeded to register over 200 Web domains under Trump’s name and likeness, such as trumpindia.com, trumpbeijing.com and trumpmumbai.com. However, the person then used the domains to slander the entrepreneur publically while refusing to sell the domains to Trump. Thus, Donald Trump was a victim of cybersquatting.

A common virtual crime, cybersquatting often refers to the practice of purchasing domains that use the names of existing businesses or people with the intent to damage or sell the names to the individuals for a large personal profit.  The effects of cybersquatting can severely damage a business’s online reputation, like in Trump’s case, spreading negative information across the Internet.

In today’s digital age, a business’s domain name has become just as essential as their physical address when reaching wide spread success. A company’s website domain name is a virtual address for customers to find and interact with a business on the Web. But what happens when that domain is compromised or leads to damaging information? Domain names and the potential virtual crimes, like cybersquatting, should be areas that all business owners understand in order to best protect their brand’s reputation and credibility.

Fortunately, there are strategies to apply which can defend a business and online presence from such damage. Growing an extensive and elaborate domain portfolio is one method to secure your business online. To do so, it is suggested to register multiple variations of your professional domain name. For example, if your domain name is 1and1.com you can also register 1and1.biz, 1and1.org and even 1and1internet.com. The more variations your business owns, the less likely a hacker could purchase a similar domain for malicious intentions.

Recently, The Internet Corporation for Assigned Names and Numbers (ICANN) announced the release of hundreds of new top-level domains (TLDs) to be made public over the next two years.  These new domain options will enable business owners to expand upon their domain portfolios, changing the face of the Internet naming landscape. Options span from multiple business industries, sports, and hobbies to international locations and technology allowing businesses to better customize their virtual address to their individual needs.  For example, instead of the traditional “.com” domain for a restaurant, there will be the option to incorporate “.restaurant” or “.menu” into a domain portfolio. These new domain extensions provide an opportunity for more accurate descriptions of a business and improved brand recognition while reducing the likelihood of cybersquatting.

To get ahead of the competition and protect your business from cybersquatting, Web companies are allowing individuals to pre-reserve one of these new TLDs before the public release. Top Web host, 1&1 Internet, is a leading source of such information and updates. To see which domains will be offered and to pre-reserve yours today, visit www.1and1.com/new-top-level-domains. Up-to-date industry information on the new TLD launch is also offered at http://www.1and1.com/ntld-news.

Photo Credit: ©istockphoto.com/ymgerman

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Category: Tips
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1&1 Now Registrar for New Top Level Domains

1&1 Internet, Inc., www.1and1.com, a global leader among Web hosting providers, has signed the ICANN’s Registrar Accreditation Agreement. The organization is responsible for the global Internet address allocation of new Top Level Domains. As a result, 1&1 will be able to offer more than 700 new endings as Internet addresses in the future.

From October, the new domains will offer companies and individuals alike new ways to be found more easily on the Web. Besides regional suffixes like .nyc or .boston, terms like .web or .mail will be available for general use. Small businesses can indicate the nature of their website with words like .shop or .blog. Similarly, descriptive names like .car or .restaurant will lead additional visitors to the Internet presence.

“The new Top Level Domains will play a decisive role for future success on the Web” says Robert Hoffmann, CEO Hosting, 1&1 Internet. “A good domain must stand out and be easy for customers to remember. Search engines like Google are also optimized to display the most relevant results prominently. Special domains will have a strong influence on the listing of results and so ultimately on the commercial success of the business”, continues Hoffmann.

Customers who have not managed to obtain sufficient domain names with the appropriate .com, now have a chance to catch up. “But also those who already have a good address should protect their name in all possible variations before a competitor makes the move“, Hoffmann recommends.

With the integrated forwarding function, all domains newly registered with 1&1 can simply be forwarded to already existing Web pages, regardless of the provider hosting them at the moment.

Which new domain suffixes may suit your own business can be checked today at http://www.1and1.com/new-top-level-domains. The 1&1 domain portal suggests Internet addresses relevant for the particular business area or the individual field of interest. Furthermore, new Top Level Domains can be reserved directly and without cost. As soon as the chosen domain suffixes become available, 1&1 will inform customers automatically. In the pricing, customers benefit from the economies of scale from one of the world’s leading hosting providers.

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Category: Inside 1&1
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Basic Information about the Introduction of New Top Level Domains

New Top-Level Domains (TLDs) are being introduced in the near future. These new generic TLDs are going to alter the current internet landscape and offer many new chances and opportunities for internet users. Therefore, ICANN, registries and registrars are working very hard to make the introduction happen. But who are these registrars and what does ICANN do? In the following article, we’re going to explain some basic information about the introduction of the new Top Level Domains.

A Top Level Domain is the last part of an internet address. There are mainly two groups of TLDs. On the one hand, there are general or generic TLDS such as .com, and then there are country-specific TLDs, ccTLDs (= Country Code Top Level Domains). Examples for ccTLDs are .us for the United States, .de for Germany or .es for Spain. As it became more and more difficult to register a short and easy-to-remember domain name, ICANN decided to introduce a new range of TLDs several years ago.

ICANN, which stands for Internet Corporation for Assigned Names and Numbers, is more or less the governing body of the internet. It is responsible for the allocation of Top Level Domains, coordinates the Domain Name System and is responsible for the allocation of IP-Addresses. ICANN is based in Los Angeles and was founded in 1998 in its actual form. As an address administrator, ICANN assures that every internet user around the world can access the same content by using the same domain name.

A Domain Name Registry, also called Network Information Center (NIC), is responsible for the administration of one or more Top Level Domains in the Domain Name System. Besides other responsibilities, the Registry has to maintain a server which contains the whois information of the different domains. The registry distributes the domain names under a special Top Level Domain through different registrars (such as 1&1) to the end user (such as companies or private individuals). There are also registries that can also act as a registrar. For example, Afilias is responsible for handling the .info domain.

Usually, a registrar is a company that also provides webhosting solutions. This way, internet users who are interested in purchasing a domain name can also choose the appropriate webhosting platform. The registrar, such as 1&1, acts as an intermediary between registry and end user and is responsible for the billing of a domain name. An internet user that is interested in buying a domain can check the availability at the registrar, order the domain, and sign the domain contract.

You can find more information and the possibility the pre-reserve one of the upcoming new Top Level Domains at http://www.1and1.com/new-top-level-domains.

Photo Credit: © Mariusz Prusaczyk – Fotolia.com

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Category: eBusiness
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