Tag Archives: User

Continuous Integration Trends from Bitnami’s User Survey

Written by David Dennis, VP of Marketing, Bitnami

During May of 2016, Bitnami conducted its bi-annual user survey.  From this survey, a data set was compiled from over 5,000 respondents globally. Bitnami’s international user base consists of many technology focused individuals, with most (~70%) self-identifying as software developers of one type or another.

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Category: 1&1 Cloud App Center
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How to Improve the Return on Investment for Your Website

On the Online Success Center we are always urging small and medium business owners to create a web presence for their company. In an increasingly digital world, audiences in every business industry are doing more research online before buying a product or service. As mentioned in other posts, online Web-building applications such as 1&1 MyWebsite make it easy for business owners to get started with their website. Once the website is established however, it is important to use it to your advantage as best as possible. Not only is it important to make sure your website is seen and found by your target market, it is important to use the site as a sales tool to get the most out of your investment. In this article we will outline a few ways that you can use your new website to get the most success for your business.

Showcase your products with high-quality, original photos.     

Think of your website as an interactive product catalog. The Internet provides the opportunity to quickly adjust and display different photos of products based on what you wish to promote. The use of stock images (generic photos you can purchase online) can be tempting since they are a quick and usually inexpensive option, but try to use as much original photography as possible. Your customers are trying to learn more about your business and what it offers, so specific photos, or even video, of your company is the best practice.

Be as informative as possible.

Along the same lines as using photos, you should be sure to include all the information that your customers might be looking for when visiting your website. Product pages should have good descriptions covering any of the details that might be important to your target market, and you should also include any other information about the company that is useful for them to know. Customers use the Internet to research before they buy. A successful website will answer their questions before they even ask them.

Why is your company better than your competitors?

Part of the information to include on your website could be a comparison with other businesses that your audience might be considering. As a customer weighs multiple companies before making a purchase, you can make the decision easier for them by answering the question of why your business is the best choice. List any reasons why your product or service is better than the competition, and the benefits they will receive by buying from you.

List your contact information.

This point cannot be stressed enough.  What good is a sales tool if you give your customers no way to get in touch with you? Be sure that your relevant contact information (address, phone number, hours of operation) is prominently displayed on every page. When your customer finally makes a purchase decision, you want them to be able to find your information and contact you with very little effort. From there, it’s important to be responsive. If you receive a sales lead and take too long to follow up, you could lose their interest.

Photo Credit: ©iStockphoto.com/alexsl

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Category: Tips
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How Much Time Consumers Spend Online

Just how important is a social media or mobile presence for your small business? According to a recent study, it might be more than you realize.

Consumer insight company Experian conducted a study earlier this year revealing where consumers are spending their time online, and for how long. In the US, for example, an average of 16 minutes of every hour – or 27 percent of a consumer’s time online – is spent on social networking sites such as Facebook and Twitter. If your customers fall in line with the national average, can you afford not to make the most out of your social media presence?

In addition to the time spent on social media, consumers are also investing about 10 percent of their time shopping online as well. By making the connection between online shopping habits and social networking, it is important to make a case for a successful social media presence for your business.

Another interesting statistic to come out of this study is with the use of mobile devices for online browsing in the US. Email was the biggest reason for consumers to use the internet on mobile devices, with an average of 14 minutes per hour, but social networking still captured a significant chunk of time with 9 minutes per hour. Once again, an important finding to note is that 6 minutes of a mobile user’s internet time each hour is dedicated to shopping. If your business website is optimized for these mobile shoppers, you are already taking advantage of these users. If not, you could be missing out on what could be a significant source of new business.

Photo Credit: ©iStockphoto.com/iserg

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Category: eBusiness
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