Cloud Computing is and will be one of the pillars of digital transformation in the business world. Flexible use of resources and demand-based cost planning are advantages that make the cloud a powerful instrument for staying competitive in the market.
In the first of our two-part interview, online marketing and social media expert Felix Beilharz revealed to us what social media marketing means and what platforms are most suitable for different companies. The second part of our interview discusses the value of a owned business blog and how to drive clicks to videos.
When it comes to the adoption of cloud solutions, many studies show that small and medium sized businesses are more hesitant than their larger counterparts. They are indeed aware of the popularity of the cloud and want to be active there, but concerns about unexpected costs and high complexity are typically holding them back. Alexander Vierschrodt, 1&1’s Head of Commercial Management VPS & Cloud, shares the advantages of Cloud solutions, such as 1&1 Cloud Server, and how they benefit SMBs in this video:
The Monitoring Center is a free and interactive tool that is integrated with every 1&1 Cloud Server. This feature allows users to monitor and control all of their server resources. From notification settings (including customized alert triggers) to statistical and historical data, users can evaluate and take full control of their infrastructure. In this video, 1&1’s Product Manager Cloud & Server, Dietrich Höschele, explains how the monitoring interface works for the new 1&1 Cloud Server and its benefits.
Protecting a server with a firewall is like protecting a house. Stationing guards at every access point can help to filter and direct visitors to the main entrance. 1&1’s external firewall filters all of the Web traffic that is in the network before it even reaches your server. In this video, 1&1’s Product Manager Cloud & Server, Dietrich Höschele, explains how an external firewall provides additional security for the new 1&1 Cloud Server.
Keeping up with the latest trends and applying them to your online strategy will help to ensure that your business is visible and profiting. In the video below, Mrdjan Uzelac, ePages Vice President of Business Development, discusses the top four emerging trends in eCommerce. These shifts in online shopping can be seen throughout all industries and span the global marketplace. Armed with this knowledge and the new technology provided by 1&1 and ePages, you’ll be ready to harness the power of the digital world.
Shoppers like to relate to the companies they are doing business with, both online and offline. In the video below, Mrdjan Uzelac, ePages Vice President of Business Development, discusses the foundation of branding and trust building. These principles are not all about technology and they can be applied to many aspects of your business strategy. Watch the video and get the key takeaways below to boost the success of your eCommerce initiatives.
In case you missed it: this week in the 1&1 Blog we provided tips for how to turn foot traffic into Web traffic, addressed using video and a .VIDEO domain name to boost your business, discussed the new 1&1 MyWebsite 8, and more! Here are some highlights from recent articles.
Video and marketing go together like peanut butter and jelly. You could attempt to consume them separately, but the effect wouldn’t be nearly as satisfying, and what’s the point of doing something if you’re not going to do it right?
In May, YouTube celebrated its 10-year anniversary which got us all thinking about how far video has come in the past decade. Once upon a time, a business looking to create video content required an entire marketing team and a big budget. Creating video content wasn’t necessarily a priority for smaller businesses, which was fine because consumer expectations were different as well. This was an era before smart phone technology ensured that almost everyone has immediate access to the necessary tools to both create and watch videos.