Tag Archives: Visitors

Analytics 101: Turning Data into Insights

Whether you’re running a company website or a personal blog, it’s important to find out how the content you create is performing, and how you can improve upon it. Tools such as Google Analytics and 1&1 SiteAnalytics are easy to “set and forget,” and can be incredibly useful for turning large amounts of data into actionable insights.

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Category: Products | Tips
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Hosting A Competition To Increase Blog Visits

There are various tactics that can increase the number of people who read your blog. Analyzing traffic sources and patterns can help identify areas of improvement. If you’re looking for one quick and easy way to increase visitors, then holding a competition could be a good solution. A great contest, well-planned and executed correctly, can provide significant brand awareness and traffic to your site. Keep these eight tips in mind to maximize the benefits of your contest:

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Category: Tips
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Measuring Traffic to Your WordPress Site

For any website owner, knowing how many people are coming to your website is extremely valuable information. Further, understanding which types of pages or website sections are attracting the largest number of visitors can help you plan for the future success of your website. There are many services out there for tracking the traffic to your website, such as Google Analytics. These services break down the data for you into important, distinct sections.

Creating an account with Google Analytics is completely free, and simply requires adding code to the backend of your website to help with tracking. The simplest way to add this code to your WordPress site is to incorporate it into the footer.php file in your website theme, and it will automatically be included in every individual page of the site.

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Category: Developers
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Tips and Tricks to Build Your Website

What creates a great website? In this article we will discuss how you set up your website – the layout, structure, and design – everything that a visitor experiences when they reach your site.


As with any aspect of your business, before getting started with your website, you should take into account a few key factors. What is your target audience? Are they beginners or experienced Internet users? The answer to this question should determine the design and functionality of your business website. For example, some elements may need to be spelled out more clearly for beginner Web users, such as navigation through the site. What purpose does your website serve – are you selling products or providing information to potential customers? Depending on what the goal is for your website, you may need to design it differently. Finally, choose a memorable web address – something easy to recall will enable your visitors to quickly find you.


If your website layout makes it difficult for a user to navigate, you’ll see your visitor numbers decline (traffic). Website visitors viewing your site for the first time may become frustrated, leave the website, and never return. Below is a list of a few ways you can improve your website navigation:

  • Have your homepage’s link on every page of the website, so they can easily return to it.
  • Place the navigation system (layout of your links) at either the top or the left of the website, and keep it consistent. The homepage can have a different navigation system, but all other pages should be the same. Otherwise, your visitors will get confused.
  • Your links should be organized in order of importance. Visitors need to easily find what they are searching for.
  • Lastly, the navigation should be clear and consistent so that website visitors know what to expect from page to page.

Potential Pitfalls

While having a website for your business is very beneficial, your online reputation could still suffer if you make some poor mistakes with the design of the site. There are several areas that turn potential customers away from a company’s website. For more information on those mistakes, check out our previous article, The Worst Mistakes in Web Design.

Photo Credit: ©iStockphoto.com/ronstik

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Category: Tips
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