What creates a great website? In this article we will discuss how you set up your website – the layout, structure, and design – everything that a visitor experiences when they reach your site.
As with any aspect of your business, before getting started with your website, you should take into account a few key factors. What is your target audience? Are they beginners or experienced Internet users? The answer to this question should determine the design and functionality of your business website. For example, some elements may need to be spelled out more clearly for beginner Web users, such as navigation through the site. What purpose does your website serve – are you selling products or providing information to potential customers? Depending on what the goal is for your website, you may need to design it differently. Finally, choose a memorable web address – something easy to recall will enable your visitors to quickly find you.
If your website layout makes it difficult for a user to navigate, you’ll see your visitor numbers decline (traffic). Website visitors viewing your site for the first time may become frustrated, leave the website, and never return. Below is a list of a few ways you can improve your website navigation:
- Have your homepage’s link on every page of the website, so they can easily return to it.
- Place the navigation system (layout of your links) at either the top or the left of the website, and keep it consistent. The homepage can have a different navigation system, but all other pages should be the same. Otherwise, your visitors will get confused.
- Your links should be organized in order of importance. Visitors need to easily find what they are searching for.
- Lastly, the navigation should be clear and consistent so that website visitors know what to expect from page to page.
While having a website for your business is very beneficial, your online reputation could still suffer if you make some poor mistakes with the design of the site. There are several areas that turn potential customers away from a company’s website. For more information on those mistakes, check out our previous article, The Worst Mistakes in Web Design.
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