There have been many important topics for small businesses discussed this year: nTLDs, SEO, Social Media, etc. We rounded up the most popular 13 of our articles of 2013 to close out this great year. Check out the list below!
Improve Your SEO with Long-Tail Keywords
While considering a possible overhaul in your keyword strategy, it is important to consider that long-tail keywords can be beneficial from both a standard SEO perspective, as well as with pay-per-click (PPC) campaigns. It can be a lucrative tactic to target a PPC advertisement for your business with a longer key phrase.
Infographic: The State of Small Business
Small businesses are playing an increasingly important role in our holiday shopping. Here are some statistics showing how small businesses continue to contribute to and support America.
Infographic: Black Friday
Check out this infographic to learn about the busiest shopping day of the season and how to make sure your business is ready for the rush!
Infographic: The Importance of Mobile Websites in Retail
It is becoming easier for customers to access your website from their mobile phone or tablet. Here are some statistics that confirm the need to be ready for the rush this holiday season.
New Web Apps for December
This month, 1&1 added more than 4 new Web apps to the growing library available for 1&1 MyWebsite. Web apps bring your website to life by adding functionality from many third-party websites with the click of a button.
Important Additions to Your Website
These elements are essential for maintaining a successful business website. When designing your site, think about what your customers will be looking for, and anticipate their needs with your online presence.
Testimonial: Sam Nang – Freelance Artist
Since her early years, Sam Nang has always had a gift for the creativity. With a childhood filled with painting and storytelling, a career as an artist did not seem too farfetched. As a freelance artist, Nang understood the significance an online reputation could have on her career.
Start Off Your Small Business Blog with these 10 Topics
Are you using your industry expertise to your advantage? Small business owners go into business because they can provide expertise to consumers that others cannot. The best way for business owners to display their unique industry understanding is through a blog.
Preventing Shopping Cart Abandonment
When customers leave your site after adding items to the cart, but before completing the purchase, it is referred to as shopping cart abandonment. Every online store encounters this problem, from small businesses to e-commerce giants such as Amazon.
Attract More Visitors with Pay-Per-Click Advertising
Keyword advertising on Google Adwords is the ideal way to attract targeted visitors with related queries on your website – and better yet, you will only be charged when users actually click on your advertisement.
Webinar on YouTube: The Power of Video Marketing
On behalf of 1&1 and Viewbix, we would like to thank you for attending our webinar entitled, “The Power of Video to Transform your Online Marketing.” This webinar demonstrated the ease with which you can incorporate video into your 1&1 MyWebsite and your overall online marketing program.
Restaurant Owners: Take Orders Directly Through Your Website
As one of the fastest growing segments of the hospitality industry, online ordering is growing in a huge way. In fact, Domino’s made over $1 billion in online orders in just one year. As a result, 1&1 is proud to announce a new partnership and integration with ChowNow.
Register Multiple TLDs to Protect Your Brand
As one of the most important elements of your website, the domain name is what your current and potential customers use to find your website on the internet. One part of this element that might not be as obvious to small business owners is the need to register your domain under multiple top-level domains (TLDs) such as .com, .org, or .co.
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