Website navigation: guidance for your website’s visitors
Aside from high quality content, the visual appearance of your website also contributes to its success. Design, colors and fonts are important, but a well-structured navigation also leaves a positive impression on visitors. This logical division helps potential customers orientate themselves effortlessly and find the information they need.
If you want your customers to navigate quickly and easily on your page, a navigation bar is essential. Divide your website into useful sections such as products, about us, contact, etc. via a navigation bar so that a visitor is able to find these categories easily. With a navigation bar, customers don’t have to look through a website for hours in order to find certain information. But don’t go overboard—not every detail needs its own section.
The landing page
The landing page is the first thing your potential customers will see. Make sure that it leaves a good impression!
Make clear what your homepage is about. It should be clear at the glance what you and your company are doing. You can clarify this with a featured image, a fitting title and your company name.
Don’t overload your landing page. Display the most important information on your landing page and nothing more. An excess of information from the beginning can overwhelm visitors and seem inharmonious and messy, which leads to a bad impression.
Stand out from the crowd. Your website should be remembered. Use an eye-catching, high-quality photo or unique design that reflects your business’ spirit.
The contact page
Potential customers should be able to contact you within minutes. Place contact data including phone, email and postal addresses prominently on your website. You can also consider adding a contact page with additional content such as a contact form or a Google map showing the exact location of your business.